Put your most important benefits first. Ask yourself, "What will customers really jump at? What good things are in this for the customer?"
Keep your sentences short. Classified ad sentences can be two and three-word phrases. Not only are short sentences easy to write, they give your copy energy and make it easy to read fast.
Break your copy into short sections. Professional writers often keep their paragraphs to two or three sentences.
Use a headline and subheadings to proclaim your most important points.
Detail your product or service's features with bullets, linking each feature with the benefit it will give a customer.
Remember that most buyers in most fields are women.
Include a P.S. in sales letters. Most people read the P.S. first. Use it to restate your main offer. Include a time limit to get the good deal.
