Industry Visionary

  • William H. Lublin
    CEO, Centruy 21 Advantage Gold

William H. Lublin, CRB, CRS, GRI, has always enjoyed a fine reputation in the real estate industry. Entering the business in 1971 at the age of 21, Bill rapidly gained recognition as one of the best salespeople in the marketplace. From his earliest days he began a career of service to both the community and the industry.

He has served numerous times as a director of the Pennsylvania Association of REALTORS®, President of the Oxford Circle Council and Chairman of the PBR Grievance Professional Standards Committees. In addition Bill served for two years as President of the Northeast Multiple Listing Bureau. In 1996 Bill served as President of the Greater Philadelphia Association of REALTORS® and in 1998 and 2001 as the Professional Standards Chairman of the Pennsylvania Association of REALTORS. In addition, Bill has been a member of the National Association of REALTORS® Professional Standards Committee.

As an active member of the Philadelphia Board of Realtors, Bill headed an anti-graffiti campaign that won state and national honors. As a community service, Bill has also written a real estate column which has been published in several local newspapers since 1983. Bill’s other community activities include organizing donations from the real estate industry to assist babies infected with the AIDS virus who had been abandoned by their mothers, personal donations and fund raising for St Vincent’s Home for Children, and acting as a real estate resource for a number of community groups in Philadelphia.

In 1983 Bill opened Lublin Corporation REALTORS at 7104 Castor Avenue. In 1988 Bill acquired Landmark Realty in Southampton, and was recognized by the Philadelphia Business Journal as one of the area's ten largest residential real estate brokerages. As CEO of CENTURY 21 Lublin-Beck Bill continued that pattern of growth and recognition, when the company was honored in 1998 by being named as one of the 450 largest real estate brokerage firms in the United States.

CENTURY 21 Advantage Gold has been recognized by both Real Trends Magazine, and Real Estate and Relocation magazine as one of the largest real estate firms in the United States since 2000. Real Trends also recognized CENTURY 21 Advantage Gold as the fastest growing real estate firm in Pennsylvania. In 2001 the company was ranked as the 17th most active company in the sale of real property out of the 6,300 office system. CENTURY 21 Advantage Gold is currently Philadelphia’s Largest Century 21 firm.

Email Bill


As an "industry visionary", what do you see as the major changes occurring in the real estate industry?

A need to avoid companies and services that would intermediate between the real estate service provider and the consumer. (Companies like reply.com, homegain etc who reach out to the consumer promising real estate products and services they do not control, then selling the consumer contact to the real estate professional.) The real estate industry needs to return to generating their own leads and using technology to remain in contact, incubate, scrub leads etc.


What major "corporate players" are driving change and what may be their impact?

Large technology companies who are intermediating themselves into the real estate process, Internet based companies who are attempting to create business models where technology is the driver of the real estate transaction.

Who are the "individual trendsetters" that are shaping the future real estate industry?

Bad question for me. I think most of these people are self proclaimed visionaries or people from outside the real estate industry that have skewed visions of the realities of our business. There voices speak loudly and with assumed authority that has little or no basis in the realities of the business or the consumer’s experience.

What are the expectations of the emerging real estate consumer?

They want to buy, but not to be sold. They want the agent to devote themselves to the consumer’s best interests, but show little loyalty, and have a concern that the agent really doesn’t represent their best interests, but is solely motivated by avarice. They want instant gratification and a short learning curve, but are distressed that they might miss an opportunity. They are too influenced by the media and the pundits who make statements based upon shock value or preconceptions without background.

How should the Brokerage and Realtor Association / MLS respond to these real estate consumer expectations?

As always, through education, multi-media efforts to reach the consumers, and providing the highest level of service and ethical consideration. Remember we are 98 years old as a profession and have had a Code of Ethics for 93 years. We were protecting consumers for years before there was legislation in place to do so.


What changes should a Brokerage implement to ensure profitability in the future?

  • Internet based customer service center
  • call center
  • electronic communications
  • ongoing education for all levels of associates

What role do you see the Realtor Association / MLS playing to ensure Broker profitability?

Sort of a trick question. It is not the job of either to ensure profitability for the broker. Associations can through their legislative efforts help Brokerages remain viable by fighting legislation that would potentially be devastating, MLS’s are cooperative groups that create profitability by allowing brokerages to share the pool of properties listed by real estate professionals. Everything they do to affect that more efficiently helps the brokerage firms.


Based upon your vision of the future of the real estate industry, what are you doing to help influence positive change?

Is this question silly? Through Tikkun Olam. Also I am serving as the Professional Standards Forum Vice Chair for 1006, the Vice Chair of the NAR Professional standards Committee in 2007, and the Chairman of the Committee in 2008. I also serve as a member of the Board of Directors of our Regional MLS, have worked on Several Presidential Workgroups, am a Past President of my local Association.


What books would you recommend as a "must read" that have influenced your vision?

  • Who Moved My Cheese
  • Fish!
  • The One Minute Manager
  • Tuesdays with Morrie
  • Night
  • One Day in the Life of Ivan Denisovich
  • The Five People you Meet in Heaven
  • How to Sell Anybody Anything
  • List More,Sell More
  • The E-Myth

What advice would you give Brokerages and Realtor Associations / MLSs to assure they stay relevant and successful in the future?

Remember who the customer is and try your best to serve them.

 

Email Bill