Wilkinson Sure Fire Seven Golden Step Recipe For Sales Meeting Success

Broker Business Development   Written by Delora Wilkinson - Word Count: 489
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If you were told that you could be assured that your sales agents would come to Sales Meetings and go away each time feeling as though their time served was productive and would accomplish bottom line results, would you follow the recipe for such success?

Rule 1: Take time to PLAN quality meetings that even you would want to attend.

Every Sales Meeting should have:

  • structure
  • definite starting time and ending time
  • content of substance
  • participation
  • be positive
  • reflect successful results

Rule 2: Schedule each month with weekly Meetings that have an Agenda that is sent out the last week of the month showing what the Topic is for each meeting.

This shows planning by the Manager and gives them the opportunity to get participation from any agents who would like to be a part of the planning process.

Rule 3: Meetings MUST BE high energy and positive. This is not the place or time for bringing problems.

However, it is a wonderful place to bring solutions after the agent discusses an issue with the manager and they reach a solution that would be helpful to the team.

Rule 4: Topics MUST RELATE to "How Agents can be more Successful".

Bottom line - they must be value added. For example:

  • Giving quality service - what does this really mean?
  • Differentiating yourself in a Competitive market.
  • Attracting and Retaining your client.
  • Make Relocation work for you, not against you.
  • Negotiating Skills
  • You made the commission, Now don't lose it
  • Open Houses, The Basics make Success
  • Building your personal resume
  • Marketing and its application to your business
  • Agents success stories (invite respected top agents to share their success 
  • ideas).
  • Writing a good letter (invite a teacher, they will love it).
  • Communication Skills-the key to your business
  • Economic Development Growth, how you can be a part of your community.

The list could go on and on, but you get the idea.

Rule 5: Everyone is EXPECTED to ATTEND.

If the Independent Contractors do not feel it is worth their time to go to Sales Meetings - find out why- and get their input on what would make them want to attend. EXPECT the very best from your very best and they will be their very best.

Rule 6: Too many outside speakers mean not enough interaction and education with your team.

It also may reflect that you just didn't want to put out much effort internally.

Rule 7: Time sensitive and fun with recognition for a job well done.

Every meeting should show the caring, sharing team spirit and give recognition for the Past Seven Days that your agents have given their very best in Customer Service.

This recipe will assure that your meetings are a PERFECT TEN.


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DeLora Wilkinson is a visionary with the simultaneous ability to implement a plan of action to fulfill that vision. By assembling and motivating teams, organizing support mechanisms, recruiting and directing talent, and adhering to budgetary guidelines, she has achieved fruition of cutting edge ideas. For information about her Keynote Presentations and consulting services,



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Copyright© 2002, Delora Wilkinson. All right reserved. For information contact FrogPond at email susie@FrogPond.com.