Use Sound Strategies To Strike A Chord With Your Customers

To be successful, every organization requires effective planning and a marketing strategy that achieves its goals and objectives and satisfies customers. Without effective strategic market planning, it is unlikely that Intel will be able to develop a new processor that boosts your PC’s performance or that Microsoft will be able to upgrade its Windows operating system to enhance your work tasks and entertainment. These organizations engage in the process of strategic market planning to capitalize on their strengths in order to provide goods and services that satisfy your needs and wants. Every organization--from your favorite local restaurant to giant global food corporations, from city, state and federal governments to charities such as Habitat for Humanity and the American Red Cross--is involved in developing and/or implementing marketing strategies.

The process of strategic market planning includes identifying or establishing an organizational mission and goals, corporate strategy, marketing goals and objectives, marketing strategy, and finally, a marketing plan. The process begins with an in-depth analysis of the organization’s internal strengths and weaknesses and identifying external opportunities and threats.

Based on an exhaustive examination of these relevant environmental issues, the firm next establishes its organizational mission, goals and objectives, functional strategies, and implementation tactical plan.

The final step is evaluation and control to assess the performance of the present marketing strategy and to guide the development of a new strategy to take you beyond the horizon.