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Structural changes are taking place in every aspect of the workplace. The real estate industry is not an exception. The way our members sold real estate 10 years ago is not the way they sell real estate today and the way they sell it today is not how they will sell it ten years from now. Technology, and particularly the Internet and major companies connected with technology and the Internet are seen by many in the industry as threats. But in every threat lies an opportunity, an opportunity to ride the forces of change in the direction in which it is already headed, and reaping the benefits along the way. The time to deal with all this change is Now. The margin for error is slim. Association leaders, staff and volunteer, must create the Association of the future or their Association of the present will perish! Our industry is going through nothing less than a "Paradigm Shift". As stated by Joel Barker, author of Future Edge, "when a paradigm shifts, everything goes back to zero". Large associations and small, rich and poor, it matters not, all are in danger of extinction. Become the creator of your future, not the victim. Creating a future by design instead of a future by default requires being able to deal with massive (and increasing) amounts of information in a fast changing environment. The problem is, few people know what to make of it. So instead of knowledge being power, random knowledge is just information, and too much information leads to confusion. And technology continues to quicken the pace. Associations across the country are talking about it. The question is what are they doing about it and is it enough, or is it too late? Saul Klein does more than just talk about change. This "Futurist", National Speaker, and 1993 President of the San Diego Association of Realtors shows people - individuals, start up entrepreneurs, and multi-national corporations how events that are changing the world and their business today will affect their bottom line tomorrow. Saul creates programs that allow the participants to extract the information that is important to them. He uses the events that are taking place in the world and in the real estate industry today to illustrate the need for individuals to embrace change. It's actually more than "Change"; it's a "Revolution". "The world is in the midst of the greatest social, economic and technological revolution that has ever been experienced. The question each of us must ask is do I want to be part of it"? We will witness in our lifetime greater change in job descriptions and skills of workers than took place during the industrial revolution. Once again, real estate is not an exception. Understanding, identifying and capitalizing upon change will make the difference between economic (and personal) success and failure. Remember, change does not happen all at once. It is constantly taking place, unseen by most. Only by becoming an astute observer will you benefit from the opportunities created by this global transformation. This is not the age of information. It is the age of applied knowledge. Information out of context is worthless, yet, information framed in the right context can be worth millions to someone who knows how to apply it. Let Saul show you how. No one who listens - whether it's a Key Note Address, 3 hour, or 2-day seminar leaves unaffected. More importantly though, when you leave, you go with the ability to effectively harness the vast reservoir of information necessary to begin Taking Back Your Future. |
