Remember the expression, "People don't care how much you know until they know how much you care." They want to know if you are willing to give of yourself, to serve their needs and wants.
They're not interested in your title, your college degrees, or how much money you have. First, they want to know if you care about them as a person, if you care about helping them solve their problems. Then your knowledge and experience become important.
When you are considering the idea and process of giving "good service", ask yourself, "What would I want if I were dealing with me?" That really brings it home. When you think of service in personal terms you feel the accountability involved. It becomes a personal responsibility, not just a nice idea or phrase.
That kind of thinking turns into a philosophy about the service concept. And, that is where you find the real benefit, in both receiving and giving excellent service.
We have intelligence quotients and personality quotients. If there were a service quotient, an SQ, how would you score? How would your organization score?
It is a very powerful concept to build a life, a career or an organization on the knowledge that good service always boomerangs.