It would take a ton of energy and staff to keep up with the kind of service and correspondence most buyers and sellers demand in today’s “want-it-now” service paradigm. A smart move for today’s agent is to incorporate both the traditional and electronic communication tools to meet those new 24x7 demands.
If you are still in a quandary about what to do, consider using agent productivity software that partners with email to not only meet and exceed the expectations of your clients and customers. Choose a program that interfaces with web and email communication tools to maximize your ability to stay in touch. A well designed website with a full back end work station that provides a “drip-system” or regularly scheduled communications is a valuable tools for maximizing your time and energy, while supporting efficiency.
These programs offer complete ready-to-go letters that can be customized with your style and personalized easily. These template “systems” are simple to implement and immediately useful.
Neither hard copy nor electronic messaging will do the trick alone. Consider a simple integration of both mediums to keep clients updated, informed and happy to hear from you.
The system should be set up to begin the business relationship on a positive note, by sending a thank you note or letter acknowledging the opportunity to work together. After a listing presentation, whether you get the listing or not, a thank you note or letter is always appropriate. If you didn’t get the listing, you can still be grateful for the meeting and ask what you could have done differently to meet and support their needs. The information will help you tweak your next presentation while offering them a second opportunity to consider you and your services if their first agent choice doesn’t meet their expectations.
When you do get the listing agreement signed, a thank you letter should go out immediately from you the agent, even if your company sends one out as well. Everyone likes to feel special and communication is the number one service that is missed by most agents today. By showing your appreciation with a simple note, you begin to build a solid, pro-active business relationship that makes getting referrals a cinch.
The property owner needs and wants the validation that they have made the right decision to work with you as well as continued contact and “comfort updates. The most important of all communication is the personal phone call. No amount of paper or emails has the power of a personal phone call. Even the busiest of superstars incorporate calls in to their daily to do list, which is one of the reasons they are some of the best!
