The Art of Buying a Home in the Puget Sound Area

Sales/Marketing Strategies   Written by Lennox Scott - Word Count: 1111
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In this series on buying a home, I will be walking you through steps to successfully finding a house that will be both a good investment as well as a place to call home.  Some of this information may seem self explanatory, but as an experienced Real Estate broker, I know that in the excitement of buying a home, steps can be overlooked, not explained well or plain forgotten.  I want your buying experience to be as stress free as possible.  I also want to point out some ways to save time and money using the web as a home-search tool.

I don’t need to tell you that the market in Greater Seattle is red hot, but don’t let that scare you.  The best way to beat the market is to do your homework before you step into the process.  While a buyers market in real estate sounds good, it often happens in times of recession and can be a risky proposition because the economy is uncertain.  Even dropping out of the market and waiting for a cooling off time may end up pricing you out of the market completely.  Home prices in this area are only going to rise.  Puget Sound is one of the nation’s quickest growing regions, and home prices are just a reflection of the job growth.

Anyone who owns a home was once also a first-time homebuyer, and we have all experienced the fear, uncertainty and elation that a home purchase can bring.  Buying a home is stressful and yet rewarding experiences.  As long as you a re prepared, you can mitigate most of the stress.  One of the best preparations for buying a home is an open discussion of lifestyle and priorities for everyone involved. During these discussions, you will become aware of how much of your income you are willing to commit to housing, and what value you place on various types of activities. 

But before you march out and start shopping, take your lifestyle and your spending habits into account.  You should calculate your housing expense to be about 25 –30% of your monthly take-home pay.  Housing and long-term debts should be no more than 40% of your monthly pay. You can stretch this if you have significant savings or cash reserve.  If you spend too much of your income on a mortgage, you won’t have any cushion to enjoy the house or take care of emergencies.  Balance your need for housing with other long-term goals, and make sure that you communicate the amount you want to spend for a house with your agent and lender.

There are several ways that you can harness the power of the Internet to make the process of buying a home less stressful and quicker.  Searching for a home through a real estate website is probably the smartest things you can do to familiarize yourself with the market.  Driving around the neighborhoods you like gives you an idea of the area, but you often miss houses that don’t have signs or are located on adjacent streets.  A quick tour on a website in the neighborhood can give you a basic sense of size of homes and relative cost.   Taking a quick look on a real estate website is a great first step.  Asking the agent at an open house about other houses on the marketing and the neighborhood highlights, including shopping and schools.  Agents know their neighborhoods where they sell and have good insight into what it is like to live there.

You have gotten a quick view of what is on the market, now your next step is finding a real estate agent.  You always want to have a professional at your side during a home-buying process, representing your interests.  An agent will be there to handle the transaction, assist you in making an appropriate offer, take over any tough negotiations, handle any problems that may arise and coordinate all of the necessary paperwork and players in the process of buying a home

Your real estate agent will be there to provide personalized service, helping you buy a home that fits both your lifestyle and your budget and representing you in all aspects of the purchase.  An agent is your advocate, a trusted advisor, who is an expert in the complicated forms, negotiations and financing, and can give you information about the community and the marketplace.  Agents also have connections with reputable mortgage lenders, title companies and other real estate services, to whom they can refer you.

And just like finding any other type of professional, you should ask around before hiring an agent.  Quizzing friends and associates for names of their real estate agents is a great way to start.  A good fit between you and your agent can result in you making a satisfactory home purchase.  Ask the reference what they liked about that particular realtor - would they hire them again, did the agent listen to the reference’s wants and requirements?

To see if a particular agent fits your needs, call them.  Ask them how familiar they are with the particular area that you are interested in, what strategies they would use to find you a home and how they would win a bidding war for a house (this is especially important during the current market situation) and how tech-savvy they are.  A tech-savvy agent has a distinct advantage  - they can be contacted through email, they have more information resources than the non-tech savvy agent, what additional information they have is instant and they can steer you to other sites on the web to help you in your home buying research. 

I know that this sounds complicated and time-consuming, but you shouldn’t pick any professional out of the yellow pages without references.  A good agent will be able to translate your dreams into reality, and help you through the process.  Good house hunting!


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J. Lennox Scott is Chairman and CEO of John L. Scott Real Estate.  John L. Scott has 113 offices with over 2,900 sales associates in the states of Washington, Oregon and Idaho.  Last year John L. Scott closed over 42,000 transactions for more than 8.2 billion dollars in volume.  REAL Trends ranked John L. Scott Real Estate as the 4th largest regional real estate brand in the United States. John L. Scott's Web site, www.JohnLScott.com, is one of the nation's top-rated real estate Web sites and was a recipient of the Inman Innovation Award in 2002 for "Most Innovative Real Estate Company" in the nation. John L. Scott's Web site has the entire Northwest MLS listing inventory and receives over one million visits a month, producing over 50 million hits. For addition information, 



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