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Wonder
why you haven't had any inquiries on your new web site?
You are not alone. Many
agents feel that having a web site is a waste of time because they have
felt and seen no value in it yet. The
reason for this is that they haven't done their job in promoting it-they
have a "secret" web site! A
Realtor asked my audience at one of my recent seminars if anyone in the
audience has had a good response to their web site.
Before I would let anyone respond I asked the Realtor a few
questions and that was all I needed to do to make the entire room see
that having a web site on the Internet is just the first step.
The rest is up to you. Just
like any good marketing program, you must advertise.
Most of your inquiries will come from your local area, but if you
don't tell them about it, your money for the site is wasted.
Make sure that you list your web site in every advertisement that
has your name; that includes the company ads.
This is your chance to not only sell one listing, but also
others. Advertise
your web site on your business cards.
Do you know that the general public expects you to have a web
site? When you hand your
card to someone, they immediately have the impression that you are
"up with technology" just by the fact that you have a web
site. A psychological plus! Advertise
your web site on your voice mail. When
people are leaving you a message and they hear that they can see all
your latest listings on www.yourname.com, they just might go there to
see what is new; this includes other real estate agents. Advertise
your web site on your for sale sign.
We all know that the public wants to have as much information
about a property as possible. They
will log on to your site if they drive by a home that appeals to them.
And, just think there may be another on your site that they want
to see as well. Advertise
on all your marketing pieces-property brochures and flyers, postcards,
open house invitations, etc. Everywhere
that you put your name, put your web address.
The more people that see it, the more will log on. Remember
to put your web address on every single advertisement; that includes the
Chamber listing, your stationery (both letterhead and envelopes),
magazine ads, organization directories, etc.
From this point on your web address is part of your name and
telephone number. Register
your site with as many search engines on the Web as possible.
There are several companies who will do this for you. |
