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One
of the best ideas to come along that works just great for me is the
“team” approach to listing homes.
When I have a listing appointment, my lender representative
E-mail’s, faxes or priority sends a letter to that listing prospect.
The letter arrives and introduces the company and the lender
representative as part of “Terri’s Team”. The
letter explains why they are my “lender of choice” and the great
spectrum of services I consistently receive from them. The
lender representative explains further that if this prospective
homeowner is contemplating listing with me, they are to be congratulated
and how this lender integrates their services with my marketing strategy
to secure a qualified buyer. A
short outline of how the lender’s marketing and my marketing work
together helps the home seller understand the power of the relationship.
The letter closes with how pleased this lender rep is to be a
part of my team and how to reach either one of us for questions or
concerns. This
“value-added’ service letter really impresses my prospective
listings and works like a charm to get my sign in the front yard marked
“SOLD” ASAP! |
