Tanya Murray has been successfully practicing real estate in Las Vegas for nearly eight years, recently marketing and selling a property in the exclusive community of Southern Highlands (2 Wood Creek Court) – the highest-priced residential sale in Las Vegas/Henderson so far this year. She was named by In Business Las Vegas magazine as one of its “Top 40 Under 40.”
Real estate is in her blood – she is the daughter of Realty Executives of Nevada Broker/Owner Fafie Moore – but it is not her first career. Tanya spent three years evaluating and negotiating injury claims for a major insurance company and 12 years prior to that in case-development and research for an expert witness in product-liability litigation, another family business. She is a graduate of Arizona State University with a degree in Criminal Justice Studies.
Email Tanya
First things first, I love your Web site! You put the search capabilities and property information front-and-center as well as information about lifestyle resources. But there isn’t a lot of vanity information.
We did the Web site about a year ago taking into consideration everything my clients, both buyers and sellers, had shared with me over the years about what they liked (and didn’t like) in a Website. A seller had previously told me she was impressed that when I made my listing presentation I had talked about her and her husband’s needs, rather than it all being about me. So I was determined to bring that same approach to my site.
You focus on Summerlin real estate, and have a great pun about the golf communities in that market: “Summerlin a la carte (golf cart that is!)”
Well, I wanted to make the Web site something people would enjoy going to! Of course, while many of the area’s residents play golf, for some it’s more likely to be for business entertaining rather than as a regular game each week. One of the top amenities golf course properties afford is a panoramic, beautiful view. While many of the luxury communities are located in Summerlin, I represent some amazing properties in other equally spectacular communities as well – Las Vegas is known for being over-the-top and the selections for luxury real estate are no exception when it comes to this city!
Yes, like the home at 2 Wood Creek Court in the Estates at Southern Highlands. How long did you have that home listed and what special marketing tools did you use?
We sold that home in five months. (
Click here for the custom Web site created for the 12,207-square-foot custom home that sold for $9.5 million.)
Even before going on a listing appointment, I begin thinking about creating a branding identity where the home is not just another luxury property. Luxury properties I list at this level have their own Web site, and we have professionally printed brochures that are consistent in quality and presentation style with other marketing for the property.
What is different about working in the luxury market and how is that market right now?
The luxury market in Las Vegas is very competitive, with a lot of activity. For instance, I’m showing one high-end listing nearly every other day, and those showings are to serious, qualified buyers.
When you work with clients in the luxury-home niche, you must have a breadth of real estate knowledge across other areas in local real estate. My goal is to take care of all of my clients’ real estate needs. This may include helping them with investment property or perhaps helping their children with the purchase of their first home. You must do a lot of research and be able to switch gears and have the same dedication for all of their real estate needs.
Philanthropically I do a lot. I’m also active in Unique Global Estates, in addition to the DuPont Registry where I was recently interviewed for their feature on Las Vegas luxury real estate; as well as Who’s Who in Luxury Real Estate and attending their fall conference in Vail. I’m also fortunate I have the guidance from other brokers in Realty Executives International to help me grow my business.
Some might say it was your destiny to get into real estate, but it took you awhile. What made you take that step and what do you like about this career?
What I like about real estate is that no one is dictating what you are able to achieve. You can work as hard as you want – I don’t like limits set on me! Maybe that comes from being in an entrepreneurial family. Last year I was ranked by my company as its number one, highest-ranking solo agent. And that’s truly solo. I don’t have a licensed assistant, buyer agent or seller agent, although I do have a virtual assistant for administrative tasks. When I’m on vacation with my family or out of town on business, I do have a wonderful agent who helps cover for me and always provides the same level of care and service that I do.
When I first started in real estate, I had only one listing. It was my job to sell that one listing and I took care of it like you would a new baby. I think back to that often as an example of how each client needs to be taken care of. I listen and respond to what they really want. That’s why I don’t use automated replies on my Website. I know when I send an e-mail or talk with someone at a business, I appreciate when they listen and read what I have sent, when they give me precisely what I want. I know from my background in product-liability litigation that every single word I select, matters. I’d always rather respond personally with a meaningful reply.
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