Susan Friedmann works with organizations who want to attract new business at tradeshows and with exhibitors and show organizers who want to retain and grow their customer base.
She works one-on-one or with teams to help boost tradeshow results. She also conducts presentations and workshops for groups nationally and internationally. Her flagship presentations designed to heighten awareness and raise the level of performance on the tradeshow floor are: 7 Steps to Maximizing Tradeshow Success; Turning Leads into Sales; How to Speak Booth Rapport and Managing the 25 Hour Day.
In addition, she has a lineup of training and educational materials designed to help and support exhibitors long after her programs are over. At special request, Susan creates and produces customized learning systems for use in-house for particular organizations.
She creates a win-win relationship with her clients and speaks and trains before large and small group. Clients have turned to Susan for accurate information, skill-building tools and relationship strategies. She focuses on helping clients achieve success in four critical areas of their business: planning, promotion, people and productivity.
Originally from London, England, Susan has been a consultant, speaker and author for over 15 years. Her extensive experience in the tradeshow industry has allowed her to work with several hundred companies representing more that 30 different industries in the U.S. and in Europe.
As an innovative and insightful speaker, Susan has been featured at many major conventions and on several radio programs. Her book, Exhibiting at Tradeshows: Tips & Techniques for Success, has bee translated into French, German, Italian and Spanish. In addition, she has recently released a video, The Nuts and bolts of Selling at Tradeshows, and is a regular contributing editor to numerous professional and trade publications.
She is an active member of the National Speakers Association, adjunct faculty member, San Francisco State University, former contract speaker for Fred Pryor Seminars, and a past president of the American Marketing Association, Cincinnati Chapter.
