Sean studied to be an accountant, but never did a day of accounting.
He started his career as a copywriter at Leo Burnett (one of the world's largest advertising agencies) From then on, he worked on TV commercials, Press Advertising, Internet Marketing and Graphic Design. 

In his search for 'Why some communication works better than others,' Sean developed a system called PsychoTactics. This system has been used to train companies such as Corporate Traveller(Flight Centre Group), Bedpost and other companies. 

Sean is also an accomplished cartoonist and his clients in this field have included
Auckland City Council, Whitcoulls, Noel Leeming. His business has been a finalist for the Westpac Trust Best Emerging Business of the Year 2001. He lives in Auckland, New Zealand with his wife and computer and looks out of his workspace to see a rainbow at least once a week. Don't even get him started on the beauty of the country-you might me there all day.

His cartoons may be seen at w.cartoonz.co.nz (Cartoonz with a 'z')

 

 

Articles written by Sean D'Souza

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