As a pioneering market strategist, brand builder and team leader, Scott Glatstein has created new businesses, transformed companies and opened new channels both here and abroad. As a President of IMPERATIVES, he helps clients drive a clear consumer and customer focus into their brand portfolios, product offerings and go-to-market strategies.
Prior to founding IMPERATIVES, Scott’s successful corporate career spanned both large and small companies including consumer marketing leaders General Mills, Pillsbury and ConAgra. His diverse career path includes senior management positions in product marketing, trade marketing, field sales and general management.
A posting as CEO of Pillsbury Brands Africa in Johannesburg, South Africa added international business development to his broad skill base. With almost two decades of cross-functional experience Scott has developed a keen ability to identify core consumer and customer needs and create winning strategies that address those needs. His simple, focused approach to strategy development and execution has helped both established and emerging companies concentrate their resources and build sustainable sales and profit growth.
Scott received a Masters of Business Administration in Marketing and Finance from Indiana University. He received a Bachelor of Science in Biochemistry from Michigan State University.
