Richard F. (“Dick”) Gaylord is 2003 Regional Vice President for Region XIII of the National Association of REALTORS®. He is a member of the State of California Real Estate Advisory Commission, and served as 2000 President of the California Association of REALTORS® (C.A.R.). In 2000 he was named California REALTOR® of the Year.
Dick has held a California real estate broker’s license for 25years. A multimillion-dollar-a-year producer associated with RE/MAX Real Estate Specialists in Long Beach and a member of the RE/MAX Hall of Fame, he holds the CIPS, CRB, CRS, and GRI designations.
Dick is a Director of the National Association of REALTORS (NAR) and serves on the 2001 and 2002 Executive Committee. In 2001 he was also the Liaison to the Public Policy Committees and was 1999 Chairman of the Issues Mobilization Committee.
He has served twice as President of the Greater Long Beach Association of REALTORS® , was named REALTOR® of the Year in 1986 by that Association, and is currently a member of Pacific West Association of REALTORS® .
In his second term as a member of the Board of Trustees at St. Mary Medical Center in Long Beach, Dick is also Past three-time Chairman of the Personnel Commission at Long Beach City College where he is serving in his third term. He functions as an Arbitrator for the Long Beach Bar Association, has been an instructor in real estate at California State University, Long Beach, is a Master Instructor for the California Association of REALTORS® and is a published author in real estate.
His community involvement includes having served as Chairman of the Long Beach Civil Service Commission and Planning Commission in the City of Long Beach. He is former Chairperson of the State of California Board of Behavioral Science Examiners.
In 2000, Dick was honored by the March of Dimes as the “Real Estate Industry Man of the Year”. He is a member of St. Bartholomew Church in Long Beach.
Dick can be reached at dickgaylord@earthlink.net
Cendant is certainly a major force in the marketplace. It began the consolidation movement in the mid-1990s. At the same time, the larger regional independents are often the sources of innovative new programs and fresh approaches. And, while the majority of firms have five or fewer agents, the majority of agents work for larger companies.
No one has had a more lasting impact on our Industry than Richard Mendenhall, NAR’s 2001 President. He “rang the bell—he sounded the alarm” for the REALTORSâ working in the trenches for whom technology offered tremendous potential for improving productivity and customer service.
Today’s consumers want “more for less” and an easier and quicker transaction in which they have more control. They want more frequent communication and more information on a regular basis. They also want on ongoing relationship after the close of escrow. They want what the REALTORSâ want—to be a customer for life.
Today’s associations need to provide REALTORSâ with the tools that will enable them to offer their clients a higher level of service and expertise than ever before. Members have to see value in the association’s services. The associations, too, must provide “more for less.”
I hope that the energy and communication skills that I bring to the REALTORâ family will help every member realize his or her potential for success in our Industry.
The Tipping Point is outstanding, and management guru Peter Drucker has written several books that describe the importance of involving every person in the process of visionary change.
I’d suggest that they talk with their members and survey their members on a regular basis. They need to know what members want and need; they need to know their members’ concerns, and, they need to stay in touch with the marketplace.
