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Since relationships have emphasis in an
e-commerce dictated real estate transaction here is a little
relationship builder that has been doing phenomenally well for my
clients. I'm giving you my latest direct mail that worked amazingly well
without spending "gobs" of money. Here it is: 1. TEAM AND THE
PAST CLIENT CONGRATULATIONS! YOU’RE A
VIP CLIENT CLUB MEMBER on outside of the envelope: Don’t throw away this envelope yet! It
contains your VIP Client Club Account Number! (See inside for details) Date Name Address City, State, Zip Dear _____________________, 2. PUT MORE MONEY IN YOUR POCKET WITH
WALTER SANFORD’S VIP CLIENT CLUB! Congratulations! You have recently been inducted into Walter Sanford’s
VIP Client Club! Your personal VIP Client Club account number is printed
immediately below your name and address on this letter’s envelope.
(All right. Did you throw it away already? Well, not to worry -- we
included another label here that can be affixed in your address book
under my name and address). For years, I have been providing valuable
services to real estate buyers and sellers -- in fact, I’ve touched
the lives of thousands of investment owners, families, and individuals
in the Long Beach area. There is a group within that group,
however, that has grown more special to me over the years. In a number
of instances, you have shown me that you’ve valued our business
relationship and, frankly, it’s clients like you who keep this
business interesting and fun for me. 3. You’ve Been a Great Client and It’s
High Time You Are Officially Added to My VIP Clients List! I don’t extend this offer to many clients and for good reason. My VIP
program isn’t made up of coupons or Kool-aid spritzers at an annual
holiday party. Nor does it cost you a dime. I prefer to reward my
clients with cash in their pockets! No, no, I’m not talking bribery
here. Because you’re a part of my VIP Client Club, I will merely be
extending some very special services and discounts to you that allow you
and your closest circle of friends to save money in the real estate
process. It’s more like a "Frequent Flyer" plan for real
estate clients and it works in similar point fashion. Let me explain: You Earn Points That Lead to Very Special
Services and Discounts: 1. Call us with a correct new address,
phone, fax or e-mail number and you get 2 points. 2. Call us with a referral -- either a
buyer or seller ANYWHERE IN NORTH AMERICA who buys or sells real estate
within one year of telling me, and uses a real estate broker that I
suggested and you get 3 points. 3. Buy or sell with Walter Sanford in the next 24 months and get an
immediate 5 points at close. Each Point Is Worth 1% Off My
Already-Competitive Commission! AN EXAMPLE: You call with your new fax number 1 Point You call with your new address 1 Point Grandmother sells her home in Nebraska
using a broker that I research and refer to her 3 Points You list your property with me; I sell it 5
Points TOTAL = 10 Points 4.How Do 10 Points Translate to Money in
Your Pocket? Let’s say the property you asked me to
sell went for $242,000 and I handled both the buyer and the seller at a
6% commission (already discounted from 7% because you’re a past
client) that would be a fee of $14,520. But now apply your points for
a savings of 10% or: $1,452.00 in your pocket! Besides Saving Thousands
in Commissions, Look at All This Free Stuff You Can Take Advantage of: Your points accumulate until you have my services for free. Or, cash them
in any time you want! We keep track of all your points on a software
program we’ve designed for this purpose. Just call my office, give
your name or special VIP Client Club Account Number, and we’ll total
up your points for you! Since I’ve already taken the liberty of
enrolling you in my VIP Client Club, you are immediately eligible
for this Exclusive Past Client Menu of Services: 1. FREE Position 8 Property Tax Forms
researched, and completed for you (Appointment Necessary). 2. FREE estimates of value on all types of
property. 3. FREE Amortization Schedules on your
mortgages - customized for any payment or interest amount. 4. FREE investment analysis of any income
property showing internal rates of return, financial management rates of
return, cost per unit, gross rent multipliers, and capitalization rates. 5. FREE rental forms necessary to conduct a
rental property business. 6. FREE advice on buying and selling
decisions. 7. FREE referrals to the best contractors,
lenders, and other real estate services. 8. FREE evaluation of relatives’
contracts and real estate decisions if made outside the Long Beach area. 9. FREE comparative market analysis and
marketing plans done for all friends, relatives, and business associates
of our clients. 10. FREE analysis of refinance viability. 11. FREE advice on Homestead declarations. 12. FREE analysis of improvement vs. cost
vs. value enhancement of any improvement contemplated on a piece of real
estate. 13. Twenty ideas on how to increase income
and decrease expenses on apartment buildings. 14. FREE referrals to the best insurance
agents for policy comparisons. 15. Complete lender negotiation facilities
that will facilitate short payoffs or interest rate reductions. 16. Referrals to top agents in any city of
North America should you contemplate a move. 17. Analysis of purchase showing payments
before income taxes are considered and payments after income taxes are
considered. 18. A FREE rent vs. buy analysis. 19. FREE buyer qualification estimates for
a new purchase. 20. Cash flow analysis of a real estate
investment. 21. Closing cost estimate on new purchase. 22. Depreciation analysis of the purchase
of any real estate improvement. Just RSVP TODAY to me or my assistant at (your phone number) & say
you’re definitely "in" as a Walter Sanford VIP Client Club
Member.
Immediately, the services that we have been charging as a real estate
firm for years are now yours for free! As you can see, we want to be your asset
and resource. Whenever the subject of real estate comes up, remember
that we can help you in any realm. Thank you again, for your support
over the years. Sincerely, Walter S. Sanford PRESIDENT Sanford Systems P.S. Remember! This VIP Client Club
asks for no dues, no fees and no right to your firstborn child.
It’s merely my way of saying "thanks" for doing business
with me in the past. No kidding, I’ve very much appreciated your local
support. What do you have to lose? Absolutely
nothing. To gain? Free real estate services which, actually, equals
money in your pocket. Give me a call! |
