Promotion is push and pull. It works. Attraction is naturally attracting people to you and your business, your service, your product.
Here's how to begin:
1. Take lots of action steps to share ideas with your target markets. If you don't have a huge budget, use your telephone or do a small fax blast or better yet--email! The trick is to begin taking actions by sharing information that makes you very attractive.
2. Have a unique selling position (USP). In other words, be able to tell people what you do, in a way they can really understand. The statement needs to be 10 words or less.
3. If you don't have the money or are just beginning your business, do it yourself! Forget staff for now! Focus on selling you first! Make them want to be around you.
4. Give people more information than they need around your ideas. This is not an opportunity to blast them with features and benefits. It's the time to tell success stories.
