Here's an advertising trick some people are using very successfully
these days. Promise to tell a secret. It gets your prospect's attention
and holds it while you deliver your sales message.
Your ad copy headline could start...
Your ad copy headline could start...
"What they aren't telling you...."
"What the bank isn't telling you..."
"Two things the IRS doesn't want you to know..."
"The one thing you MUST do...."
"Two things that are keeping YOU from being successful..."
Some go so far as to call their product "The World's Greatest
Money-Making Secret"...or something similar.
People all over the world, but American's especially, are always
interested in hearing about a new product or service that will
give them an instant and easy advantage.
You can even stretch out your ad into a long sales letter, 12 to
15 pages long, promising the reader you will give them the secret
if they will just keep reading. While they read, you are selling
them on your product and its benefits. In the end, you get
specific about your product showing that it is the secret you
have been talking about.
Sound hokey? Notice how many direct mail pieces, TV shows, and
Internet sites use this technique.
