New Recruits Want Vision, Value And Control

Agent Recruitment   Written by Carol Johnson on 08/2002 - Word Count: 379
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"Personal leadership is not a singular experience. It doesn't begin and end with the writing of a personal mission statement. It is, rather the ongoing process of keeping your vision and values before you and aligning your life to be congruent with those most important things." Stephen Covey

Covey wrote those words in The 7 Habits of Highly Effective People, long before Enron and Anderson started the parade of former Wall Street darlings down the crooked path of corporate corruption and personal shame. The CEO's at the center of merger mania in the corporate world have left an army of battle scarred skilled workers in their wake. These corporate refugees are ready to be recruited. Are you prepared to give them what they want? Are you out there with your message?

A career in real estate has the ability to put people with the right skill sets and personality traits in control of a powerful career. Those who are escaping the corporate life are perfect candidates because they are tired of having their careers controlled by people they don't trust. Like wise, real estate agents caught up in the merger mania going on in some markets want to know that their needs and wants are important to the changing company leadership.

Retention as well as recruiting are tied to these ten important issues:

               1.  Leadership with a clear vision and solid support

               2.  An honest caring management team (Zero tolerance in BS)

               3.  Stock in their future …Not future stock

               4.  Manage own career

               5.  Flexible hours

               6.  Income tied to personal accountability

               7.  Fair policies and procedures

               8.  No mandatory travel

               9.  A safe work environment

               10.The ability to invest in tangible real estate assets

 

 

 


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Carol Johnson is a noted authority on recruiting, retention and agent productivity. She knows how agents think and management works. Her book, "The Recruiting Revolution in Real Estate" is credited with changing the way the real estate industry approaches recruiting. She serves as the hub of recruiting information by publishing The Recruiting Pipeline Newsletter and Website, and hosting The Recruiting Network Conference and Teleclasses. For information about Carol’s recruiting and coaching, 



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Copyright© 2002, Carol Johnson. All right reserved. For information contact FrogPond at email susie@FrogPond.com.