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You are new to the
business and know that many of the agents in your office use various
lenders, title companies, closing agents, home inspectors, etc. You
can go on their recommendations and choose whom you want to work with or
do some homework and pick the service providers you feel would work best
with you. It is important
that you listen to your fellow agents because they do know the ones not
to use, but keep in mind that they may have had one bad experience that
tainted them. You make up
your own mind by seeing how these service providers work and if they can
work with you. Ask Questions
Let's start with lenders or mortgage
brokers. You should make
appointments to meet several lenders all the same day.
That way it will be easier for you to compare what they say and
how they work. Your goal is
to find out how the loan process works for your buyers and how they make
the process easier or less "painful."
Ask them questions. Do
they pre-qualify buyers? Do they take the loan application
in person? Will they
"sell" you to the clients you refer to him/her? This is important because you may
not have built up much rapport with the buyers yet and the lender can
assure them that they are working with a good agent.
Have they had any appraisal problems?
Ask any question, no matter how insignificant you feel it is, of
these loan representatives that comes to your mind.
You will find out who will be good with people.
If you are satisfied that you understand how the process works
then your buyers will be. Ask
them to explain to you qualifying ratios so that you are comfortable
knowing this if your clients should ask you directly.
Ask the same questions of each loan representative that you speak
with for easy comparison. You
will know at the end of the day which loan representatives you think
will be best for your buyers. You need to do the same kind of
investigation with closing agents.
Pick several and make appointments to find out what they do.
You need to know the process from start to finish and which ones
will be able to communicate well with your clients.
Again, ask questions. What
do they require from you to start the sale process? Who orders what?
How do they communicate with you?
By email or phone or mail? Compare
at the end of the day. Again,
you want a closing agent who will be an extension of you and the type of
service you provide to your clients. You want to go through this whole
process with all the service providers for your area.
You need to understand what a title company does.
You need to know what a home inspector does.
You need to know what a termite inspector does.
And so on. You need to know what each service
provider's fee structure is. Are
they all the same? Does one
provide more than others? Who
will be your ally? Who is a problem solver?
Who goes the extra mile to get something done? You'll be able to
tell all of this after talking with them. Of course, there is no better
teacher than experience. Once
you work with them on an actual sale you will know how they work.
Some will surprise you, but most will be as you thought because
you did your homework. Don't Forget Advertising Reps
Let's talk specifically about the
advertising representatives in your area. Don't
forget them. Even if your
company does all or most of the advertising for your listings, you want
to get to know them. They
can get you free publicity, they will tell you about special rates
coming up, and they will help you get an ad in past a deadline.
Besides, as you start to produce more and more sales you will
probably want to take out your own personalized ads.
Most agents ignore this service provider until they are well
established because they do not work directly with your buyers or
clients. Finding out the cost of advertising in the beginning and
knowing what is available will help you in possibly getting a listing.
Ask questions about the placement policy and rates. Doing this homework will help you
gain invaluable knowledge. In
fact, you might even learn more than many of the agents in your office
because they have not bothered to do this. You will not only be learning, but you will be making a
significant impression on these service providers.
They will know that you are a winner and want to do more to help
you succeed. You have let
them know just by asking them questions that you feel that their job is
important. This homework
will pay you big dividends! |







