Industry Visionary

  • Mark Stark
    CEO, Broker/Owner, Prudential Americana Group Realtors®

Mark Stark, formerly of Chicago, Illinois, has 22 years experience in the real estate industry as a Realtor, Broker, CEO and Owner of Prudential American Group Realtors®, the largest residential Broker in the State of Nevada, with over 1,025 sales executives. 

 

Currently Mr. Stark can be seen on several TV Stations presenting an informative understanding of buying, selling, and investing in Real Estate with his show "Conquering Las Vegas Real Estate".  In addition, Mark utilized his experience as an accomplished Real Estate Broker to promote increased knowledge in the field of real estate as a seasoned classroom instructor. 

 

In 2002, Mr. Stark designed and instructed an 8-week leadership program entitled, The Young Adult Business Training.  Students ranged in age from 17 to 28 years.  Mark's goal was to help the students better understand today’s business environment while giving them solid tools they could depend on. 

    

Mr. Stark is actively involved in the community as a Member of the Board of Opportunity Village, a Member of the Board of Directors of the Greater Las Vegas Association of REALTORS® and a Member of TEC, an International Organization of CEOs.

         

Mr. Stark directs the Americana Charitable Foundation, as well as, the Stark Family Foundation for philanthropic activities.


Mark can be reached at marks@americanagrp.com.

As an "industry visionary", what do you see as the major changes occurring in the real estate industry?

I believe that the pressure is increasing on the real estate community to provide more “True Value” based on what the consumer sees as valuable and not what we brokers & sales executives think are great ideas.


What major "corporate players" are driving change and what may be their impact?

We all know who the big players are and with out a doubt there is strength in numbers, however, without working to understand our clients we can be blinded by our own magnificence. From the broker point of view we have 2 clients: the sales executives and the end users of our services. We need to make our agents have the necessary tools to succeed in an ever changing environment and the clients see value in what we do for them.    


Who are the "individual trendsetters" that are shaping the future real estate industry?

I do not see an outward trend setter. The winners will be the companies who can implement very effective ideas that receive buy-in from the agents as well as the clients.


What are the expectations of the emerging real estate consumer?

I believe that all consumers want to feel like they receive tremendous value for their money.  They want the real estate community to do their job, which means their agent helped the client reach their goals. They also want this to be a seamless no hassle event. More then ever people are demanding all their needs and concerns be met.    


How should the Brokerage and Realtor Association / MLS respond to these real estate consumer expectations?

This will never happen on a national or even a local association level. This has to happen on a broker level. The brokers who are truly listening to their customers and making the necessary changes will win the war. The rest will eventually go away as they should.


What changes should a Brokerage implement to ensure profitability in the future?

This is a constant changing environment. You must always work to maximize the value you offer while staying profitable through the process. 


What role do you see the Realtor Association / MLS playing to ensure Broker profitability?

None! They need to stay out of the brokerage business and just do what they were meant to do, which is:  protect and promote the REALTOR being in the center of every real estate transaction. And assure that the data used in our industry is quality and the systems stay a valuable tool.   


Based upon your vision of the future of the real estate industry, what are you doing to help influence positive change?

We are working to lead our organization in the direction of setting ourselves apart from the competition, while supporting our agent base as to better deliver true value to clients.


What books would you recommend as a "must read" that have influenced your vision?

 

1. The 5 Temptations of a CEO

2. Good to Great


What advice would you give Brokerages and Realtor Associations / MLSs to assure they stay relevant and successful in the future?

Associations - Less can be more, stay focused on the correct agenda and do a great job with it.

 

Brokerages – Bring to the masses what they demand and truly help your clients build a real estate portfolio that anyone would be thrilled to own.


Mark can be reached at marks@americanagrp.com.