Since her first appearance in print in the Sunday New York Times in 1981, Marcia Yudkin has built a global reputation as an author, publicity and marketing consultant, speaker and writing coach.

Her Marketing Minute segment aired for more than a year on WABU TV, she serves as a commentator for WBUR radio and her Marketing Matters column is syndicated by Paradigm, The Syndicating Agency.

Marcia Yudkin's ten books include Six Steps to Free Publicity and Persuading on Paper, from Plume/Penguin Books and Internet Marketing for Less than $500/Year from Maximum Press. Her articles have appeared in hundreds of magazines, including the New York Times Magazine, TWA Ambassador, USAir Magazine and Business 2.0. She has been featured in Success Magazine, Entrepreneur, Business96, Business99, Home Office Computing, Working Woman, dozens of newspapers throughout the world and four times in the Sunday Boston Globe.

Her education and work experience includes a Ph.D. in the humanities and teaching writing at Boston University, Babson College, the New England School of Law and Holyoke Community College.

Testimonials:

"There were some great 'Ahaa's' flowing through the room as people began to see area for improvements in their own promotional style more clearly. I thoroughly enjoyed Marcia's style of engaging and allowing the audience to understand her points concretely by holding up their own material to the light of the very effective methods she was teaching." - Sharon Farinacci, Catalyst Consulting & Coaching, Mansfield, MA

"Thank you for the concrete, practical tips you offered in your presentation to NEWBO's Learning Connection. Those tips were so plentiful and fun to listen to that one of the participants referred to you as the 'Energizer Marketing Bunny.'" -Beth Tracy Gamble, New England Women Business Owners' Learning Connection seminars

"Your workshop for the Institute of Management Consultants was a big hit. Those in attendance appreciated your insights, stories, suggestions and presentation style. They felt they were able to take away a number of actionable items that they can use in their businesses. This is one of the main reasons they came to the event, so, mission accomplished!" - Stephen C. Paulson, Institute of Management Consultants/New England Program Chair "I saw Marcia speak at a New England Booksellers Association seminar on the Internet. The points she made about marketing online were succinct and practical. I invited her to speak to the Southern Maine Internet Users Group and am still hearing from members who thought it was one of our best meetings ever." - Madelyn Sykora, Manager, Bookland, Biddeford, ME

"You could feel the creativity flowing! What an eye opener! As a result of your workshop for the OD Learning Group, I am able to focus the dialogue with my clients with language that is simple and meaningful, not full of the jargon so common in our field." - Marilyn Champagne, Organizational Consultant, Kennebunkport, ME

"Marcia Yudkin's Marketing Minute is like a vitamin that gives you the extra energy and hope you need to take new steps to grow yourself and your business. Her tips on the air have encouraged me as an entrepreneur to go forward with some new promotional steps. Self-employed people and anyone else anywhere who wants to get ahead can benefit from her ideas and examples." - Jeanine Graf, host of The Job Show, WABU TV

Topics:

  • Getting Your 15+ Minutes of Fame
  • Marketing Makeovers
  • Sales Letter Success
  • Low-cost Internet Marketing
  • 50 Ways to Attract and Keep Customers
  • Creativity on Call: Become a More Productive Writer