Look Ma, No Wires!

Technology Solutions   Written by Ken Hawk - Word Count: 743
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By definition, real estate agents and REALTORS® are mobile professionals. In order to succeed, you need to work out of the office, holding open houses, meeting clients, showing properties and scouting new MLS listings.

But staying in touch when you're on the go can often be cumbersome. Portable devices aren't always wireless - before you know it, you're tangled up in wires and cables, sorting through multiple devices and adapters, which makes working from the road just plain counterproductive.

There are nearly 10 million U.S. wireless subscribers today; in fact, experts estimate that by 2005 there will be over 1.26 billion wireless phone users around the world. This means that wireless technology and products will change the way we do business, especially in the real estate world.

We've already seen how the Internet has affected the home buying process: more prospective house-hunters are turning to the Web to do their research and are even buying online, and in some cases, eliminating the need for an agent.

It's clear that wireless technology will bring great changes to your industry. So prepare yourself for the wireless 21st century now. This article will not only introduce you to wireless connectivity, but also show you how to use these devices to stay alive in the ever-changing real estate game.

The benefits of wireless connectivity can be uniquely tailored to meet the demands of the real estate professional. Imagine this:

  • Accessing MLS property listings anytime from anywhere;
  • Sending e-mail from your front seat or a remote showing;
  • Receiving e-mail as soon as it's sent;
  • Shooting and viewing digital photos of homes instantly, and sending them to prospective buyers;
  • Having immediate Internet access, literally at your fingertips

With advantages like this, you can give your clients all the information they need without having to go back to the office or call your assistant!  There are already several products on the market that make going wireless a reality, including "smart" phones, wireless modems and Bluetooth technology.

"Smart" phones, so-called for their breadth of features, not only include all the features of basic cell phones, such as address book and voice mail, but also an Internet browser, 2-way e-mail for sending and receiving, voice recorders and voice recognition. Some ambitious smart phone models, like the Kyocera pdQ Smartphone series, even offer PDA capabilities, including data book and memo functions. Expect to pay upwards of $400 for these new-to-market phones.

Another way to wirelessly access the Internet is with powerful wireless modems, which allow you to connect your cell phone to your laptop - or even your phone to your PDA - for a wireless modem connection.  These modems are ideal for not only maximizing the mobile equipment you have; they're also convenient if you're doing business in a location without an available modem or telephone connection. If you prefer working with the larger screen and comfortable keyboard on your laptop, or anticipate heavy wireless usage on your PDA, wireless modems are your best solutions.  Cellular modems range from $179 to $199.

The next wireless innovation on the horizon is Bluetooth technology.  Developed by a coalition of several major wireless companies, Bluetooth utilizes short wave radio links to make wireless contact with other devices; therefore, Bluetooth-enabled devices do not require cables, adapters or connections, resulting in the ultimate in wireless connectivity. 

One of the first Bluetooth products available is a wireless handsfree headset from Ericsson. The headset allows users to continue making and receiving calls through the headset - even if they are up to 30 feet away from their phones! The Ericsson Bluetooth headset retails for approximately $230. Developers expect to extend this technology to everything from cell phones and PDAs to office equipment and household appliances.

All of these advances in wireless technology will be immensely valuable to real estate professionals. In an industry where one missed call or a single lost e-mail can mean the difference between making the sale and losing it to someone else, you know the value of staying in touch at all times. Wireless connectivity can make all the difference.


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Ken Hawk is the Chief Energizing Officer and Founder of Reno-based iGo, a mobile technology outfitter that keeps businesses and mobile professionals powered up and connected. NASDAQ Company: IGOC. For information about Ken’s consulting services,



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Copyright© 2002, Ken Hawk. All right reserved. For information contact FrogPond at email susie@FrogPond.com.