J. Lennox Scott is Chairman and CEO of John L. Scott Real Estate. The John L. Scott Network has 113 offices with over 2,800 sales associates in the states of Washington, Oregon and Idaho. Last year John L. Scott closed over 42,000 transactions for more than 8.2 billion dollars in volume. REAL Trends ranked John L. Scott Real Estate as the 4th largest regional real estate brand in the United States.
Lennox is the third generation to run the family business, which was founded in 1931 by his grandfather. He began in the real estate industry in 1976, taking over as leader of the company in 1980. Lennox was recognized by REALTOR(r) Magazine as one of the nation's Top 25 Most Influential People in Real Estate. He was also honored as one of the Top 5 Most Admired Individuals in Real Estate in the nation, by REAL Trends. Most recently, Lennox was appointed to the Executive Committee for the National Association of Realtors(r).
John L. Scott's Web site, www.JohnLScott.com, is one of the top-rated real estate Web sites in the nation and has been a three-time finalist for the Real Estate Connect Internet Innovation Award. John L. Scott's Web site has the entire Northwest MLS listing inventory and receives over one million visits a month, producing over 50 million hits.
Like any industry real estate is constantly evolving in many ways, but the core of this business will never change—it has always been about trusted relationships. However, if I were to name one thing that is having the biggest impact on real estate, I would have to say technology. Technology continues to improve this business, allowing for things such as online transaction management, customer relationship management, real time marketing and real time communication. And overall this is resulting in a higher level of customer service, productivity and balance in our agent’s lives.
I believe that the biggest players that drive change and impact this business aren’t “corporate players,” but rather they’re all the brokers and agents who are out there adapting new concepts and doing deals every single day.
1. Roald Marth, CEO of WhereToLive.com. For over a decade Roald has been shaping technology as it relates to real estate, teaching brokers and agents how to use technology to empower themselves and enhance their service to their customers.
2. Brian Buffini, Founder of Providence Systems. Brian is a highly successful national speaker who has revolutionized personal marketing and customer relationship management for the real estate industry. Brian has successfully developed a CRM program that teaches agents how to establish, sustain and enhance client relationships which results in higher productivity and a balanced life.
3. Richard Mendenhall, Immediate Past President National Association of REALTORS. As the 2001 NAR President Richard brought forward many successful strategic concepts that have greatly benefited the real estate industry. In so doing he also brought the Realtor association back to the brokers and the agents. As immediate past president, Richard continues these efforts, acting as a true leader and advocate for NAR and the real estate community on a whole.If it isn’t instant, it’s not fast enough.
They also want more control over key aspects of the home buying and selling experience.Companies should implement the “new business model” which focuses on the complete transaction: sales, mortgage, title, escrow, transaction management, home services.
The primary purpose of local Realtor associations should be governmental affairs. In doing so they should all hire local governmental affairs directors (GAD).
That's to easy!
Brokers: you should focus on the relationship between agents and customers and empower your agents with the tools they need to enhance these relationships. Everything you do as a business should somehow support the agent-client relationship.
