Kristina Davis, Chief Executive Officer, is responsible for leading the company's continuing forward momentum in products and services for the real estate industry. Kristina's knowledge and expertise in Design, Product Development, Customer Service, and Internet marketing has been instrumental in the rapid and steady growth of ADVANCED ACCESS since its inception. Experienced in all aspects of the Internet, Kristina serves as an effective liaison between the Design, Programming, and Marketing Departments.
A 5th generation Californian, Kristina was raised in the Anaheim Hills community. She attended California State University – Fullerton, were she majored in Business Administration, before joining ADVANCED ACCESS in a full-time capacity. She has been one of the most instrumental forces in the company’s young history of success, that has seen the current client base grow from approximately 600 customers in 1998 to its current base of over 24,000 clients nationwide.
Despite her young age, Kristina is well known and respected throughout the online real estate industry community. Kristina ensures that ADVANCED ACCESS is always at the forefront of Internet technology as the firm has successfully led the way with innovative new products. An expert in Internet Marketing, one of Kristina's passions includes building innovative marketing strategies that contribute to the bottom line performance of our clients. Recently, Kristina recently organized and implemented a successful new Premium Marketing Service Division in an effort to maximize clients' success on the Internet
Kristina keeps abreast of the latest trends and techniques in Website promotion and search engine developments. She also writes the popular "Weekly Marketing Tips" that keep clients informed with new ideas to ensure maximum exposure for their Websites. As one of the founding members of ADVANCED ACCESS, Kristina is also extremely capable in Website design, and is personally responsible for the creation of many of our early Website designs and templates.
Intelligent, quick thinking and ambitious, Kristina receives rave reviews from clients who are impressed with her quick response time and attention to detail. Kristina is an avid reader who also enjoys snow skiing, going to the gym, spending time with her dogs and cats, and listening to music.
Kristina can be reached at Kristina@AdvancedAccess.com
The importance of continued improvement on both IDX data and VOW’s, as well as the continued integration with wireless technology will play an equally vital role, because they offer both a complete and seamless solution for the real estate consumer who will demand, if not deserve immediate, accurate and instant real estate data.
Brokerages and Associations need to keep their finger on the pulse of their market. Real Estate is basically local, and each market move into the future can be utilized by helping your members move into the technology world that reflects that specific market swing. Finding new and innovative products and making members aware of them can accomplish this. They need to continue to work and ensure that the information that consumers need and desire is readily available. They need to continue to develop and provide those services that the client or consumer is demanding in order to keep them satisfied. In short, they need to continue to survive!
MLS Associations should try to analyze the usage patterns of the real estate consumer, and use the information gained to structure their products, programs and services to continue to provide excellent service and customer care.
As technology improves, and technically savvy buyers and sellers continue to proliferate, Brokerages should strive to expand their products and services to better serve the consumers. The rise of the “fee-for-service” or “discount brokerage” model underscores the fact that the consumers are seeking more control than ever in the process of their real estate transaction, and the Real Estate Brokerages are responding. If Brokerages can match their services with the consumer’s expectations, more of the consumer’s needs are satisfied and they will gravitate to the firms who are willing provide the best service. People are so busy these days, and they truly want a real estate professional to provide them with a full service that matches their need to professionally market their home.
For the traditional Real Estate Broker, clearly defining their services on their Website and in also in their paperwork will help the consumer see the role of the REALTOR® more definitively. Brokerages should try to understand and identify with the technically savvy agent – even learn about their business practices in order to use them as their own model.
An obvious role that the REALTOR® Associations and MLS’s will continue to play, is to develop, clarify and enforce all rules and policies that ultimately govern the existing MLS system. They will also be asked to provide cost-effective training, tools, and programs that will help to create an environment in which the Broker can continue to offer an office that provides a variety of affordable services to the consumer – and at the same time minimize overhead and costs that can ensure the Broker’s continued success.
The most successful Associations across the country for some time now have placed themselves on the cutting edge of the industry and technology offerings that have led to the formation of relationships with third parties and vendors that enhance the everyday real estate experience…and provide a variety of products, programs, and services that help to advance the overall quality and level of services that Brokers offer to the consumer.
The relationships that both REALTOR® Associations and MLS’s continue to forge to the benefit of the Brokers, and of course, their agents -- seeking cutting-edge businesses and technologies, providing weekly, monthly, and yearly training sessions, and programs to maximize the utilization of tools – will help to take the guesswork out of the real estate process and put more power into the hands of the consumers, through the hard work of the Broker.
I’m very interested in the marketing aspect of the Internet. A “must read” would be Web Marketing For The Real Estate Professional, by Barbara Cox & William Koelzer. This book addresses the main concerns that Internet travelers face when considering a Website including what to put on the site, what the site should look like, and how should it be organized to ensure proper function. Another informative and entertaining book is entitled, Internet Marketing in Real Estate, also by Barbara Cox & William Koelzer. In my spare time for my enjoyment, I am also an avid reader of fictional novels and biographies of various interesting people.
Real Estate consumers consider the Internet as the fastest growing information source of the new millennium. There’s never been a better chance to provide consumers with excellent and relevant online products and services. If we provide a comprehensive and relevant Internet model, our success will certainly follow. The Internet and the worldwide Web have provided a great opportunity for all of us who are willing to keep our finger on the pulse of the ever-changing consumer needs and are willing to be open to constant change flexibility.
