For most of us, home
showings are an indispensable key to a successful real estate business. Few people buy a
home without seeing it first. Sellers want lots of showings and buyers want lots of
choices. But how many times have you had a buyer look, and look, ... and look,
without making a decision? How many times have you had a prospective buyer make an offhand
negative comment during a showing that was overheard by a nosy, lingering seller?
"What a dumpy kitchen..." can become a big headache. It's enough to drive you
crazy. Well, this is the year to elevate your
home showing capabilities. The answer lies in new technology, the "Virtual
Showing," that is just now hitting its stride. Virtual Showing is a completely new
way to provide home showings, without the time and uncertainties of the real thing. But
here's the best part -- it's easy to use for both you and the buyer, and very cost
effective compared to the time and expense of conventional showings. The Virtual Showing employs special
digital photography that produces 360 degree, full wraparound views of rooms, yards, even
neighborhoods. One of the most aggressive technologies is offered by IPIX. It actually
shows a full 360 by 360 view, where you can actually see the ceiling and floor, too. The Virtual Showing is a quantum leap
from conventional flat pictures. One Virtual Showing image can replace scores of photos,
and provide a far more realistic and compelling view of a home environment. You simply use
the mouse to move the view around within the image. These Virtual Showings have numerous
applications, including: Your Web Page Replace conventional photos with Virtual
Showing images. You can let buyers have an intimate, full view of rooms and landscaping.
Buyers can tour with spouse, family, or friends when it's convenient for them. And they
can go back as often as they like. Moreover, you don't need to worry about the seller who
decided to stay home during the showing. Buyer Web Page It's important to create a special
homepage for your buyer. Here you can compile a portfolio of Virtual Showings, all
featuring residences that meet your buyer's criteria. Mix in some other helpful
information and background, and you have a powerful tool to build value to both buyer and
seller. It's customized and personalized. In fact, this is an excellent tool to showcase
information for corporate relocation specialists. Disk Virtual Showings can be compiled on a floppy disk and used as a presentation leave-behind. These electronic home brochures make a strong impact, and reinforce your image and awareness, while serving a clear practical purpose. You also can provide disks to prospective buyers, by downloading images and information. e-mail Virtual Showings can be attached to your
e-mail. You can send individual property images, or use the technology to creatively sell
yourself. Used effectively, Virtual Showings can dramatically reduce the time you spend on actual home tours and increase the quality of your service. Prospects can significantly narrow their search to homes that really appeal to them. And when they do physically tour the home, they have a much more meaningful experience. Plus, the buyer has something to which they can refer in speaking with their spouse, family or corporate relocation personnel. Sellers like the idea of having their home showcased in a Virtual Showing and you can even give them a keepsake copy of their very own. Take action today. Virtual Showings are hip, hot, handy and ready to increase your business in 1999. |
