Online ad sites usually require a subject line. It needs to serve as your attention-getting headline. If the subject line doesn't grab `em, people will never see the rest of your ad.
Start your headline with the word FREE or with an action word like EARN, PROFIT, RELAX, or FEEL. Some situations let your indent a few spaces so your subject line stands out from the others. You can also start with *** or $$$ to get attention in a long list of subject lines.
Ezine ads usually don't have headlines. It is common to capitalize the first two or three words to serve as a kind of headline to get attention and pull people into the ad. For example:
EARN PROFITS while you relax and feel better.
Try to paint a picture of a better or more stress-free life. Don't feel the need to make all sentences complete. Classifieds can also use commonly understood abreviations. Mention a specific offer with a price for better results.
