How To Work The Diverse Room

Networking   Written by Susan RoAne - Word Count: 1670
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In the 21st Century, the variety of rooms we "work" will have a common thread: diversity. People in the room (be it for a convention, tradeshow, meeting, community gathering, Bar Mitzvah or company barbecue) will be different from us and from each other. Being comfortable with people who are diverse in myriad ways, and developing skills of conversation so that what we do and say are appropriate, are good manners and makes good business sense.

After one of my presentations in Florida, a salesperson in the hospitality industry told me that moving from DC to Sarasota was a cultural shock. "In order to do business I was forced to develop my conversation skills, patience and memory! If I didn't ask about the daughter's soccer tournament or Grandma Rose's garden, doors were closed to me. I was not used to this kind of exchange, and had to slow down and become an interested listener in order to succeed in my new territory."

Some of the differences we will encounter are geographic, others are race, religion, country of origin, cultural, abilities/disabilities, interests, gender, preferences, and the newest topic: age. Bonus of diversity: we get to learn from people who are different.

Newsflash: The workplace has always held occupants of varying ages. And the young entering the workplace rooms have always had new and different skills and mind sets. One reason the verbiage has increased is that there are more media venues looking for issues, items and news. Another is that the Baby Boomers, by our sheer numbers, are creating the generational conversations. And, the young, aggressive, self-assured "free agents" confidently zigzag their careers redefining loyalty and taking career risks unparalleled in prior generations in the workforce. This young group today is different in that they grew up computer savvy more than socially savvy.

Bill Gates’ Senior Team – Gray Matters

Smart executives and managers are utilizing the experience of others. Mr. Gates has assembled a team of the experienced best and brightest to brainstorm for Microsoft. They range from fifty-two to sixty-two. He values their experience and relies on their knowledge and expertise.

Although age bias is prevalent, the "dotcom" companies are beginning to realize that management experience and skill are acquired over time, time that can turn hair gray, and are now searching for those seasoned executives.

Turnabout is fair play. GE's mentoring program has a new twist: older executives have youngish mentors who are techno-savvy (Wall Street Journal, 2/15/2000). Theirs is a mutual respect for the mentors of all ages.

The older and the young each have much to contribute to the equation. It boils down to Aretha Franklin's classic refrain, "R.E.S.P.E.C.T." of people's skills, expertise and experience. We all need to be open to learning from different sources.

"Hire Authority”

Because only the incompetent think they know everything, it's not embarrassing to admit a missing skill set. That's why I eat in restaurants. This book is being revised as it was written - with number two pencils with good erasers! Becky Gordon, who is skilled using her computer and editing skills, is translating the hieroglyphics. (Don't e-mail me about my antiquated methods. I have heard it. Many people have looked at me pityingly for my lack of techniness.) Trust me, the method of draft writing has no impact on book sales!

When my website went up over five years ago, in order to view it, I had to hire a fifteen-year-old high school student to find it. And, to teach me how to do the same. His skill and facility with the computer and Internet were astounding. He taught me and I was grateful.

The free agent does what he or she does best and should be doing, and hires out the other tasks! That's why small business owners have bookkeepers, accountants, graphic artists, attorneys and advisors. That's how our Soho, free agent community survives and prevails.

Building Bridges, Bonds and Business Relationships

Talking to different people is interesting and sometimes difficult. We shouldn't be patronizing nor rude. There is the chance that the person in the room who is different from us could be our best contact.

The best advice came in a gem, from Sharon Gangitano, who studied and researched American multicultural studies. Her advice, as an African-American woman, for conversing both professionally and personally, with people of diverse backgrounds is simple.

"Talk to those different from you...as you would talk to those who are LIKE you!"

We have more in common than we do different. Respect and focus on those commonalities and celebrate the differences. Most people have interests, talents, went to school, have parents or are parents, have kids and once were kids. We all want to be safe, have a nice roof over our head, be free of financial worries and have our health. Some of us love the movies, others participate in sports while others of us support the arts. Many people read books - have favorite authors and television shows. And enjoy a good meal!

We have more in common that we have different.

Oh, Say Can You See – The Differences?

In the rooms in which we work, as well as the rooms we visit for the conferences, meetings, board retreats or parties, we'll meet people with visible differences. We should not ignore them, nor avert our eyes.

Listen Up!

Some people will be different in nonvisible ways. Maybe it is English as a second language, accented by the first, or a case of carpal tunnel syndrome that makes a too firmly grasped handshake painful. Or, maybe, a hearing loss that is not profound, but severe enough so as to make events with perpetual noise difficult. According to the National Academy on an Aging Society, nearly six million Americans have a hearing loss.

If you are talking to someone at an event and you see them cupping their ear or notice a hearing device, take heed.

        Tips for Talking to Hearing Impaired  

       Face each person as you strike up a conversation.

        Enunciate but not over-pronounce.

       Add facial expressions.

       Don't cover mouth or face with hands.

        Listen patiently.

Additional tips from Lisa Goldstein of University of California Berkeley School of Journalism, in the San Francisco Chronicle, "Don't speak louder. Don't assume all hearing-impaired know sign language. Don't assume the person not responding is ignoring you. They may be deaf and ignoring you!"

I know at least twenty men who have either total loss of hearing in one ear or partial loss in both ears. Too many years of rock and roll and noise have taken their toll.

At business or social events, talk to the person on crutches or in a wheelchair. Lori Sneed, whose dad, John, and I met on a plane many years ago, has maintained and sharpened her wit. Since the car accident that caused her to become a quadriplegic, she has had to deal with the "curious." People will often talk louder to her. "I have told several waiters that I cannot walk, but that I hear perfectly well."

The Silicon Valley, Silicon Alley, Highway 128, and all other high-tech corridors are populated by smart teachers from many different countries. Jennifer Colton of Switzer Communications in Corte Madera, California, works with the high-tech and game companies. "The biggest mistake we can make is judging by looks! The guy in the jeans, pierced ear and nose, wearing Nikes, could be the founder of the company with lots of VC (venture capital) behind it!

And those CEOs may speak in accented English which requires us to listen more attentively. And, to be patient. Go to an event in Silicon Valley and English is spoken with accents from Spain, China, Taiwan, England, Israel, Latin America and Japan, because our workplace is global and the rooms we work are diverse.

Age Gauge

Lana Teplick, Boston-based CPA, observed the young techie from a client company who visited their office to help with a computer system. "He acted as if we were inept on purpose. Remember, we do all the accounting work for his computer company and would never expect the principals to know all tax code changes.

Her advice so that "we can all get along" in the workplace...or in any room we "work" or walk in - "Be patient. We all have different skills, a lot to learn from each other, and we are trying our best."

And, attitude is everything. We need to approach opportunities, challenges, "rooms" and people with interest and enthusiasm. Couple that with ideas, words and stories that reflect "what's happening," and we have communication that counts.

Remember: Patience is an Antidote.

RoAne’s Reminders

  • Be nice to everyone!
  • We can be diverse in many ways.
  • Celebrate our differences.
  • Lose the judgments based on physical appearances or disabilities.
  • Look for commonality.
  • Talk to those who are different as you would those who are the same.
  • It is good business and good behavior to be open to all people.
  • Lose the "some of my best friends" line. It is insulting, patronizing and not endearing.
  • Focus on the event, which is the common factor.
  • We never know from where or when the next job, client, tickets to the playoffs or friend will come!

Excerpted from Susan Roane's book, How To Work A Room.


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Susan RoAne is a keynote speaker and author who’s "worked" trade shows, conventions, planes, and pools, and the bleachers at Wrigley Field. She learned her political lessons growing up in Chicago. Her latest book, the newly revised HOW TO WORK A ROOM (Harper Quill), a national bestseller, and her other bestsellers, What Do I Say Next? and The Secrets of Savvy Networking, are available in audiotape and in local bookstores, through the Book of the Month Club and Quality Paper Back Club, and on the net. For information about Susan’s Keynote presentations,



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Copyright© 2002, Susan RoAne. All right reserved. For information contact FrogPond at email susie@FrogPond.com.