In the world of business today, professional coaching is ‘in’. But, to be sustainable, it must more than just a fad. I think coaching actually is filling a longterm ‘need’ in today’s world. Why? Because we all need focus and direction.
And, even though training provides information, it doesn’t help us implement, evaluate, and correct strategies.
Too Many Directions And Distractions In A Fast-Past World
People argue, though, that there is so much information available today that we should all be able to just get it from the Internet and get into action, right?
Actually, not right. The very problem is that there is too much information. We need someone to help us prioritize it, stay focused on it, and measure the results of our strategies and systems implementation.
What Coaching Can—And Cannot--Do
Many people believe that coaching will ‘give them all the answers they need’.
Actually, coaching doesn’t exactly do that. Coaching helps the client find the answers for himself. In other words, a great coach teaches the client how to
think.
In addition, coaching helps the client focus. This is especially important to us
‘people-people’. We enjoy people so much, and we multi-task so much, that we find it difficult to finish tasks—and to master them. This is especially true of us real estate agents. Not only do we lack focus, we lack the backgound, processes, and systems to create strategy and repeatable, replicable systems.
The Four Questions To Ask Your Prospective Coach
It’s focus and systems we should expect from a coach. It follows, then, that our criteria for choosing a coach should include these areas. Here are the areas and four questions to ask your prospective coach:
1. The coach’s business approach: What do you consider important and not important to build a real estate business—and why?
2. The coach’s models: What models and systems do you believe in—and why?
3. The coach’s implementation: How will you be using these models/systems with me?
4. The coach’s processes: What forms will you be using and why?
Armed with a great coach who provides you focus and systems, you’ll attain your goals much faster and easier.
