Marketing in a Downturn
Written by Kevin Nunley
on 09/2011 - Word Count: 205
- -
People often write to ask how much a business should spend on marketing
each month. It's usually because their boss or partner doesn't like to spend on
marketing and they want to build a case for an increase.
There's no easy
answer. Different businesses need to spend different amounts. You might do
quite well simply sending your customers a Christmas card each year, or you
might need to spend as much as 80 cents on every dollar for advertising.
It's better to look
for signs that you aren't marketing enough. If the signs appear, market more.
If your sales are
primarily motivated by lowering your price, you probably don't have enough
marketing.
If you are jumping
from one sales gimmick to another, you probably aren't marketing enough.
If your steady
customers say "I didn't know you offered that," you probably aren't
marketing enough.
Kevin Nunley provides marketing advice and copy writing for businesses and organizations. Read all his money-saving marketing tips at http://DrNunley.com/. For information contact
