Co-founder of Hobbs/Herder Advertising and Hobbs/Herder Training, Greg Herder is recognized as the real estate industry’s foremost authority on residential real estate marketing and agent productivity training. Herder is also a licensed Certified Residential Broker (CRB) and owner of MegaAgent Realty, and co-owner of JDG investments, a real estate investment company.
Herder is a featured columnist on real estate marketing and training issues for Realty Times, Real Estate Executive Magazine, Savvy Executive Profiles, and, as well as a contributor to a variety of other industry publications, including Realtor® Magazine, Real Estate Business Magazine and FrogPond.com. He also authored the innovative how-to book “Satisfaction Guaranteed - 100% Satisfaction Guaranteed or Your Money Back,” which ushered this unique concept into the world of real estate service.
Herder, who graduated cum laude from California State University with a BA in psychology, is also known for his dynamic presentations on the subject of cutting-edge real estate marketing and productivity. Herder also serves as a trusted consultant to many of the industry’s top agents and companies. Blending humor, practical advice and solid expertise, Herder’s unique ability to educate brokers and agents on how advertising theory can be applied to create winning marketing campaigns is extraordinary.
Many credit Herder and his partners, Don Hobbs and Janet Herder, as being the pioneers of personal marketing as applied to the real estate industry. Herder joined forces with Hobbs in 1986 and started their own agency. Today Hobbs/Herder has grown into two distinct entities: Hobbs/Herder Advertising, the nation’s largest full-service advertising agency dedicated to creating marketing materials for real estate professionals, from custom personal brochures to dynamic direct mail materials to print ads; and Hobbs/Herder Training, a renowned training and educational firm, speaking to thousands of real estate professionals across North America every year through energetic, innovative seminars.
Herder speaks to tens of thousands of agents annually, sharing his ideas about how to use personal brochures and direct mail, as well as emerging marketing tools such as the Internet, television advertising and many other lead-generating systems and techniques. Greg has conducted over 1500 one, two or three day seminars over the past 17 years for the real estate industry and is a professional member of the National Speakers Association (NSA).
