Tweaking your site for search engines is still one of the most effective ways to increase your web site hits. Search engines send people to your site when the user types a search word or phrase into the engine. If your site contains that word or phrase, your site is listed as one of the choices to visit.
Keywords can be tricky. Sites often discover that people don't search for them with the keywords they expected. Instead of searching for "sports equipment" they search for "football supplies." Rather than typing in "CPA" they type "bookkeeping help."
Think of all the different ways people describe what you do. Use the same words and phrases you hear many of your customers use.
Big companies buy access to a database of keywords supplied by search engines. You can get similar results with programs that check the effectiveness of your search terms.
Check out http://WebPositionGold.com/AddWeb
http://www.cyberspacehq.com/addweb/
and freeAgentWebRanking http://www.aadsoft.com
