Many successful entrepreneurs have found they can do business with nothing more than an email address. Here are some simple ways to get more response from email messages.
1. Target your message. Response always goes up when you send your message to someone who is very likely to respond. That is why it is vital to build your own opt-in list of people who have already said they want your information.
2. Personalize your message. Prospects respond better when your message uses their name. Response goes up even higher when your message refers to their particular situation and offers a good-fitting solution.
3. Use a little html coding in your email address. mailto: before your email address makes it a live, clickable link on many email programs. Rather than typing your address into their email program, prospects can act on impulse and simply click your link.
Keep in mind that 60% of people don't type. Many more don't type very well or don't like to type. You can increase response by putting mailto: before your address and writing it:
mailto:you@YourAddress.com?subject=Send_Me_Info
The prospect doesn't have to type anything to send the message. "Send Me Info" automatically shows up as the subject in their email message.
