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WHAT is a Cross Promotion?
"Walk Your Talk" is when two or
more groups (businesses, government agencies, or nonprofit agencies) with shared
values and markets act together to reach their shared markets more memorably,
efficiently, frequently, and credibly. They "walk their talk" by
thinking about the customer first, rather than the product, and looking for
other ways the customer would gain convenience, savings, awareness, or other
benefits through the joint efforts of multiple vendors reaching out to them.
Here are ideas for you to get started.
- Print joint
promotional messages on your receipts.
- Offer a reduced
price, special service, or convenience if customers buy from you and your
partner.
- Hang signs or
posters promoting one another on your walls, windows, or products.
- Mention one
another’s benefits when you speak at local events or are interviewed by
the media.
- Drop one
another's flyers in shopping bags.
- Pool mailing
lists and send out a joint promotional postcard.
- Promote their
products during their slow times, and ask them to do the same for you.
- Share
inexpensive ads in local shopping papers or a nonprofit event program.
- Give a joint
interview to local media.
- Put one
another's promotional messages on counter stands or floor stands in waiting
areas.
- Encourage your
staff to mention how your partner's products can be used with yours.
- Give your
partner's product to your customers when they buy a large quantity of your
product, and ask your partner to do the same.
- Use door
hangers, posters, flyers, or postcards to promote special offers for one
another's products.
- Co-produce an
in-store or office event: a demonstration, celebrity
appearance, free service, or lecture.
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