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Fafie Moore
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Broker/Owner, Realty Executives of Nevada, CRS, CRB, CRP
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Fafie Moore handles marketing and business development for Realty Executives of Nevada, which is based in Las Vegas and in its 20th year of operation. Moore got into real estate in 1981, joining Realty Executives in Phoenix when mortgage interest rates were 18 percent. Her husband joined her a few years later and the two bought the Realty Executives Nevada franchise in 1988. The firm currently has more than 250 Executives (sales associates) in three offices in Southern Nevada.
Moore participates strategically in organizations, having served as president of the Nevada chapter of the International Women’s Forum and as chairman of the board of the Las Vegas Chamber of Commerce, the third largest Chamber in the United States.
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| How are your associates dealing overall with the new housing market? |
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| Our experienced Executives know how to shift priorities to focus on helping buyers find the right property and delivering accurate information to sellers to base their decisions for managing their real estate investment. There is always a market in real estate; and right now we have very low interest rates, a good supply of properties with highly motivated sellers, and the federal homebuyer tax credit. So there’s a real opportunity for people to get into a home. We’re especially focused on helping guide buyers and sellers with short sales and foreclosures. |
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| Even with the tough economy, bizjournals recently predicted Las Vegas will be the 10th fastest-growing metropolitan areas through 2025, with a 73.4 percent growth rate. |
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Yes, Las Vegas is growing. Nevada is still a tax haven, with no state income tax, no estate tax and no corporate tax. That’s especially important with the unknown tax situation in neighboring California. It has a huge impact because businesses that move here can do more with their resources and their employees will see their pay go farther. In addition, housing is more affordable now then ever.
Also, Las Vegas has just opened the Lou Ruvo Center for Brain Health, operated by the Cleveland Clinic, which will be the preeminent Alzheimer’s center in the nation. In the same area of downtown, we are building a world-class performing arts center to bring fabulous performances for both adults and children. These are just some of the activities happening that will bring the city the respect it deserves. The 61-acre Symphony Park will rival the culture, education and medical care of any major metropolitan community.
What is so intriguing is that our relocation department is staying very busy. Corporate relocation is continuing as Las Vegas becomes more attractive as a regional center. We are also seeing a healing from foreclosures as families move into neighborhoods either as homeowners or tenants. Many of our owners and landlords are making homes available to rent to people who have lost their homes. |
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| What are the changes you’re seeing in your personnel? Are young people coming into the business? |
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Yes, we are seeing many very talented young people being attracted to real estate sales. Their approach is different than we saw 10 years ago. Most people are suffering from “time poverty” with time their most coveted resource. The new faces of real estate are very technological in their approach and develop relationships through different techniques such as social networking. Those who have families balance child care and chauffeuring with client needs. Time is precious and a soccer match allows wins out over a luncheon. They are making us better as brokers because they look for content in every aspect of the company they work for.
What we’re doing as the broker is to work with technology to help them manage their time and make the right choices. We have a paperless transaction management system; we are redesigning our Web site to be more interactive. Basically, contracts and other working documents have to be delivered online.
As a woman, I understand that we’re multifaceted, so I’m looking for different ways to connect. I’m offering more in the way of tools to manage these processes. |
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| How are you using social networking in your office? |
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| We are taking a business approach to social networking. For instance, Facebook has real value in connecting with a center of influence. Twitter’s best use is in driving people to something on your Web site. Women need to be connected. Social networking is an opportunity for us to connect and help people understand our experience and how we can help them get through the real estate process. |
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| What do you see going forward? |
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There is just so much opportunity right now to do all the things we wanted to do when we were so busy. We’re using this down time so we can be ready for the next onslaught of business. We want the people who work for us to be ready and prepared because it will come back with a wicked vengeance!
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