Empowerment Checklist

Motivation   Written by Jim Cathcart - Word Count: 312
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Here are eight words, which conveniently all start with a "T", to use as a checklist for determining how to empower or motivate someone. Simply identify the person you would like to empower and then ask the eight questions to determine what kind of empowerment would be the most effective.

TARGET - Does he or she understand and accept the purpose or goal?

TOOLS - Does he or she have the tools, or information needed to do the job?

TRAINING - Has there been enough training in how to use the tools well?

TIME - Have they had enough time for the training to take effect? 

TRUTH - Does he or she know how all of this fits together?

TRACKING - Am I providing the feedback needed for them to stay on track?

TOUCH - Is there enough support and encouragement? (the human touch)

TRUST - Do I trust them appropriately for their skill and mastery level?

When you identify which "T" is missing, you will know where to intervene to get the person started again. Carry this list on a card in your briefcase and use it often.


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Jim Cathcart, CSP, CPAE, with 21 years experience, is recognized as one of the worlds’ best speakers. As a psychological researcher and business consultant he has helped organizations grow their sales and improve their performance in virtually every type of industry. He is the author of Relationship Selling (the key to getting and keeping customers), newly published The Acorn Principle (discover, explore and grow the seeds of your greatest potential), and many other powerful learning tools. His works are published by the world’s top publishers: Putnam-Berkeley, Prentice Hall, and Nightingale Conant. For information on about Jim, 



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