Variations: Successful events could be- Sporting and recreational events, Rounds of golf or tennis, tickets to college and/or pro-team events, cultural happenings, concerts, art shows, Holiday music events, charitable events.
Costs: subject to each event.
Potential Results: Educational events - Invite clients to hear a guest speaker who is well known and is visiting your area. Create a series of quarterly or semi-annual client briefings where they can gain insight and information from senior executives on your products, services and the market.
Grant's Tip: EXAMPLE- Host a 'Widow's Luncheon' once per quarter- KEY for prospecting success is to encourage them to invite other widows they know. Avoid making this a sales event. Make the theme clear. It will be 'all fun and NO finance' - have a program that is fun.
