The Audience-Speaker “Connection Dynamics” become evident the minute Debra Asher steps onto the stage and starts her interactive delivery style. Her credibility solidifies as she leads REALTORS® through a Discovery Process of “real world solutions” to today’s “real world challenges”. A mix of humor, focus on serious business and “out of the box” thinking creates a captive audience with top end producers and management recognizing her as a Knowledgeable Mentor/Performance Coach while new and mid-level agents are inspired with confidence and motivated towards achieving greater success.
Ms. Asher started her real estate career in 1982 as a salesperson with DeSimone Realty Inc., one of Long Island, New York’s largest independent real estate brokerage companies. In 1984 she was appointed Sales Manager and in 1985 joined the General Management team for that organization. In 1987 the expansion of DeSimone, and franchise association with Better Homes & Gardens, led to Debra’s assumption of responsibilities as Director of Recruiting & Training. In that capacity, she was significantly instrumental in the growth of the DeSimone Organization to 18 offices and over 200 agents throughout Suffolk County, NY.
In 1993 Debra joined the Century 21 Real Estate Corp. as a Regional Trainer for the Northeast Division. Debra was responsible for training over 1500 new and experienced REALTORS® in the Metro NY/Long Island area. In 1995 she became a National Trainer for the Century 21 Real Estate Corp.® and traveled throughout the United States conducting seminars and workshops. In that position she was responsible for developing and delivering seminars, programs and workshops for REALTORS® at every experience level as well as speaking and presenting at Century 21 National Conventions.
In 1997 Debra took on new challenges with the co-founding of ProCalibre Associates Inc. and the development of the Productivity Express Programs® and System. Since it’s start, ProCalibre Associates has assisted over 300 real estate companies and professional organizations and more than 8,000 agents in achieving exceptional levels of productivity and profitability. Debra is a popular, inspirational and uplifting speaker. Her effective communication style is based on a keen awareness, understanding of and empathy for the challenges facing REALTORS® in today’s Market Conditions and Consumer expectations. Her natural ability to “Quick Connect” with the audience has resulted in a fast growing number of first time and repeat invitations to speak and conduct seminars for a variety of professional organizations within the Real Estate Brokerage industry.
