Darla Scott, founder of Management Masters, hasa recognized 25-year track record of success that has involved all aspects ofreal estate operations including: incentive-based compensation design,relocation, recruiting, marketing, post-merger reorganization, and branch,regional and title company management.
Clients appreciate Darla's no-nonsense approach to problem solving, her facilityfor thinking "out-of-the box", and her contagious enthusiasm. Herexperience at many levels of real estate management has given her a uniqueinsight that frequently leads to break-through ideas and techniques.
Today, change in every aspect ofthe real estate business has become a competitive fact of life.
Who would have predicted the volume and constancy of change that has explodedupon the real estate industry in just the past few years? More than ever before,a "business as usual" environment opens the door to draining dollarsfrom your bottom line.
In this ever-changing climate, Management Masters offers a no-nonsense, hands-onapproach to helping real estate companies maximize their sales potential andsteadily improve their bottom line
Our Core Services Include:
Commission Plan Analysis & Design
We use proprietary software to analyze your revenue and expenses and ourexperience to identify potential areas of cost savings. We conduct a situationalneeds assessment, an analysis of your competitors' commission plans, and ifdesired, a survey of sales associates for critical feedback on programs,policies and current compensation. The innovative new commission plans we designbuild in a "fair profit", eliminate sales associate exceptions andprovide a variety of options to empower your sales force and aid your managementteam in recruiting.
Corporate Communications Plan Development
We have found that as important as the elements of the new program are, the wayyou "sell it" to your sales associates can make or break itsacceptance. To introduce your new plans and aid in recruiting, we develop a newmarketing brochure that includes the primary benefits of affiliating with yourcompany, a brief vision statement and the highlights of the new plans. To assureclear communication, we also create announcement materials, election forms andcommission schedules; and we will write your script and provide the appropriatevisual presentation of the material. Training is available to introduce yourBranch Managers to the new commission plans, explain transition issues, and showhow to deal with "high risk" sales associates.
Merger & Acquisition Planning
We have found an increasing need for help in determining the actual valueof a proposed merger or acquisition. This process is as much an art as it is ascience. Our experience provides the key to a realistic valuation, including ananalysis of the company's revenue and expense history and the financialimplications of potential sales associate turnover on the transaction.
Sales Associate Recruiting and Retention
We address the disciplines and tools necessary to motivate Branch Managers tomake quality recruiting a part of everyday life. We develop incentive-basedrecruiting programs, quantify recruiting goals, and provide interactive trainingsessions using experienced educators.
Relocation Services Development
We guide you in developing a startup corporate marketing endeavor or enhancingan existing operation. You'll learn how to provide the core services of athird-party provider using strategic alliances, along with other programs andresources geared to creating additional revenue and corporate presence in yourmarketplace.
Over-The-Top Service
We provide extensive up-front analysis, step-by-step training and ongoingsupport throughout the project. After project completion, we continue to monitorresults during the first three months and again after the first year. We aredefinitely not "business as usual". That just wouldn't be goodbusiness.
Some Client Responses:
"One of the best recruiting programs ever presented and implemented toour management team."
Lewis Glenn, President
Harry Norman Realtors
Atlanta, Georgia
"Your analysis uncovered opportunitiesfor substantial volume growth at our title company, and your insight into ourpersonnel needs enabled us to strengthen our entire management team."
Ron McColly, President
McColly GMAC Real Estate
Crown Point, Indiana
"Your experience and resources helpedus totally change our advertising focus and create a new company marketing plan,then combined it with the best new commission plans our sales associates haveever seen. We couldn't have done it without you."
Maggie Verani, President
Prudential Verani Realty
Londonderry, NH
"Working with Darla is like taking the entire CRB series. She has the hands on experience of someone who has managed a regional company with significant market share. Through her profitability analysis, she was able to make recommendations that increased my bottom line significantly and built new commission plans that are the most competitive in our marketplace. She has been dedicated and followed up on all the details until the project was completed to my satisfaction. With her insights, my company is now on a strong growth curve.
Scott Mayer, Managing Partner
Century 21 Alliance
Lafayette Hill, PA
