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1. In one sentence, can you effortlessly and memorably state your main, differentiating benefit that makes customers choose your services over their two other major alternatives (including "no action")? Repeat it in your conversations, all written material and conversations with staff, customers, vendors and customers. 2. Make a specific offer that encourages a prospect to try your product or service -- a customer to use more of it. Fulfill the offer sooner and/or better than you offered. 3. Make a joint offer with two other businesses that also reach your kind of customer and you will all reach at least three to five times the number of prospective customers for the same amount of money you now spend on "solo" promotion. 4. Attract customers more easily -- not by traditional ads promoting your products or services -- but with easy-to-read tips (involving the use of your product or service) that solve one of their problems, saves time or money, makes a necessary task more enjoyable or gives an experience they can savor. 5. Multiply the number of reasons for people to buy (convenience, more value, money, fun, reflected glory) and ways to buy (in-person, phone, fax, e-mail, delivered, "bundled"). 6. Reduce customer's "emotional barriers" and the number of motions they must take to buy. 7. Offer "sane, self-indulgences" that make the time at your store or other site more meaningful:
8. Avoid wearing patterned clothing, especially on the upper half of the body because it will shorten the attention span of the person with whom you are speaking. |
