Voices of Women

  • Colleen Badagliacco
    Partner, RE/MAX Valley Properties

Colleen is a ninth generation Californian. She is a graduate of Santa Clara University, and has a Masters degree from San Diego State University.

She has been a REALTOR® since 1978, and a partner in RE/MAX Valley Properties since 1980.  She has several professional designations, including CRB, CRS, ABR, and LTG.

 

Colleen has served and chaired many committees at the California Association of Realtors, was Treasurer in 2004-05, and is currently President-elect. She is a Director for Life and a N.A.R. Director. She has served as Chairman of the Marketing Forum at N.A.R. and is on the national MLS committee; she will vice-Chair that committee in 2007.

 

She and her husband and business partner, Dennis, live in Morgan Hill, CA. They have four real estate offices in Santa Clara County. They have two grown children, Robert and Laura, and four grand-children. Her personal-time activities include gardening, piano, and travel.

 

Email Colleen


How did you start in real estate?

I have a Masters degree in education and had career aspirations in education. I was a teacher for about twelve years and taught in the gifted and talented program. I was the coordinator of the program and taught in three different schools in our school district. When California went through Proposition 13 the program was cut, so while I found it very enjoyable and challenging, I didn’t like not knowing from year-to-year whether I would have a job. So I started looking for other alternatives.

My father-in-law was a real estate broker in San Francisco. He got me started at Century 21 but I’ve owned my own company – ReMax Valley Properties -- since 1980. I am partners with my husband – he was a school administrator – and we have 125 agents working for us.


You are about to become the President of CAR? How did you get there?

I had been involved for about twenty years with the state association when the President at the time, of what is now the Santa Clara County Real Estate Board, asked if I would chair the education committee. Since that required being a director at the state association I became involved there.


What is your mandate as President?

I will be the public face of the organization. I will interface with the press, our membership, and the public. We work through a strategic planning process which I helped develop while I was treasurer. Being the largest real estate board in North America, CAR has a significant role to play in affecting legislation and public policy.

I also will focus on professional development so that people can better differentiate between a REALTOR®  and a licensee. I want to promote professionalism and through things like surveys and focus groups and educate the consumer about the REALTOR® value proposition so that people realize that it’s not like selling a book on EBay.

What do you see as your own unique contribution?

I still do a little sales myself and bring to the table the perspective of a medium-sized company in Silicon Valley rather than that of a larger company. I have a vertical understanding of the industry and I work in a highly competitive, technologically-oriented market with a lot of the next generation of home buyers. I think I bring a perspective that is a little ahead of the curve.

 

I never set out with this as a goal. I had role models in the Santa Clara County organization like the former president. She gave me a leadership role there and one thing just followed another. I try to make a contribution to the industry. It’s not about ego for me. It’s about being there for the membership.

Who was your most significant role model?

My mother certainly. She was always a professional woman. She was a journalist. I was raised in an environment where there was no thought that you couldn’t do something because of your gender. That was never an issue.

Diana Bull, a Past President of the California Association of REALTORS®, was another role model for me. She was more of a mentor to me. She gave me the opportunity to establish myself in real estate. Once you establish a reputation, finding other opportunities is not as difficult.


Has being a woman ever been as issue for you professionally?

Santa Clara was a co-ed university and I was one of only a few women there. So I’m used to working in an environment where women are in the minority. Once in while I feel it, but in general but I don’t pay any attention to it.


What message did your parents pass on to you?

Get a good education and use it.


Tell me about the rest of your family.

I met my husband while in high school through speech and debating. He was my competitor. We dated for about six years before we got married. My husband and I are both involved in the company. He is the managing broker while I work on the educational part and handle marketing and the sales development. We have two children – one of each -- and four grandchildren.


What has been your greatest challenge to overcome?

Balancing my personal and business life. Because either one – particularly the business one – can get out of control if you let it. When my youngest daughter went off to college I filled the gap and let the business take over. I think the biggest challenge was regaining a work/life balance so that I could focus on fewer things and move forward which included making more of a contribution at the state level.


So, how did you balance everything out?

Sometimes better and sometimes not so well. Both my kids were very involved in sports.  I was a soccer mom before it was even a term. Lots of time I used my kids’ activities as an opportunity to network. We used to laugh that out of every carpool I got a listing or a sale! I just held things together with a fairly structured schedule so that I could balance out family and personal time.


What sorts of things do you do in your free time?

Well, I don’t play golf. I’m not even a good golf-cart driver. It’s just not my way of bonding with people. I just try get to know people and take an interest in what they do.

 

I garden, I grow vegetables and flowers. I have a pretty big piece of dirt. I like to travel. I go to Europe every other year. I’m a little bit of a history buff and I love Italy. I visited Pompeii, Umbria, Tuscany, Rome. We also had a house in Hawaii for years.


What will people say in your eulogy?

“She showed up and played hard.”


If you had to describe yourself in three words, what would they be?

Optimistic. Focused. Compassionate.


Where do you see yourself in the next five years?

I’m become increasingly selective about where I can make a contribution, where I can leverage my own ability to contribute the most. I was never worried about the length of my résumé. It’s the depth of the contribution that matters.


Do you have any advice you’d like to pass on?

  • For the first few years, be a sponge.
  • Learn as much as you can as fast as you can.
  • Learn the basics really well and then stretch yourself.
  • Take seminars and get out of your neighborhood so to speak.
  • Get involved in something you’re passionate about.
  • Strictly manage your personal calendar but leave one day a week totally unscheduled for dealing with issues that require some flexibility.

Email Colleen