Are you an athlete? Or do you believe a sign of success is you can afford to hire someone to jog for you? Well, whether you run for fun or just when threatened, you would benefit from a professional coach if you wanted to get better at running. A professional coach would show you how to be motivated, how to set goals, how to mastermind your training schedule, and the critical when to push and when to hold back.
Do you want to improve as a competitor in real estate? If you perceive the competition to be stronger and ‘faster’ then ever, then you need more skills as a competitor just to be in the ‘race’ for business and profits. Your progress and success so far in the business would not be possible without your personal talents and skills. Now is the time to build on your personal strengths with the services of a ‘gifted’ coach. How could you benefit from a professional coach? Let us count the ways!
Systems. Good coaches have a method or a system. A real estate associate who follows a proven system is bound to improve. Having confidence in the system may be more important then the system itself. A coach brings the system and builds the confidence.
Advice. A coach brings information from a great variety of sources and experiences and explains why one method or technique works and why something else doesn’t. This shortcuts the trial-and-error process and builds success. A coach will help you make the right decisions in order to stay on course.
Motivation. A good coach will help provide the necessary ‘kick-start’ at the beginning of your career. Reporting on a regular basis, even if only weekly by mail, email, or phone, can provide the foundation of your personal training plan. If you are leading a balanced or integrated lifestyle, chances are you can’t give 18 hours a day to your real estate career. A coach can help motivate you to achieve your very best during your working hours.
Burnout and Slump Prevention. A coach who carefully monitors a sales associate’s progress can recognize when ‘trying harder’ is not the right approach. Perhaps the best prescription is to halt, refocus, and start on a new direction. If and when rejection or frustration derail your personal progress, a coach can help get you back on track.
Specific Activities Checklist. The coach can remind the sales associate of what it is he or she is trying to achieve. This frees the salesperson to concentrate on the actual activity. A good coach keeps the salesperson on course by making sure the associate follows the training plan.
Goal Setting. Salespeople sometimes say they wan to do one thing, yet their behavior indicates they want to do another. While a coach may not be able to read your mind, they can facilitate you reaching your goals. A coach can help pick goals that are realistic and design personal training plans to achieve those goals, both long and short term.
Reaching ‘The Next Level’. When you are self-coached it’s easy to get stuck on a plateau. You may feel you have accomplished all you can do. You may be doing only those activities that are fun or personally satisfying. A coach can suggest and help implement different types of activity to help you reach the next level of performance in your career.
Feedback. Many salespeople have a difficult time evaluating their own training. Keeping a log of activities and time helps, but it’s no substitute for a good coach. A coach can look at your workload and evaluate it more objectively than you can. Your coach may point out that your number of appointments look really good but you are falling behind in your daily prospecting. A coach can give you confidence by evaluating your performance.
Cheering Section. Every top performer has doubts. You need someone to affirm that what you are doing is correct. You may get a pat on the back or you may be left alone to process your disappointment after a turn-down or blown opportunity. Then you can analyze what happened and change course. After a successful presentation or sale, it’s great to have your coach there to celebrate with and help with encouragement.
Fun. As we become adults we tend to eliminate activities which are not fun! Your coach can help you enjoy what you do by varying what you do and by making your work more fun. This may even include to whom you make your presentations or a new twist to keep your work fun.
When you choose a coach, be sure you make time for the changes you decide to implement. Why bother to get a coach if you’re not willing to change?
Be sure to select a coach who will meet your demands for charisma and for knowledge of your business or lifestyle needs. If you want someone to help you grow, my bias is they should have experience with success. Find out exactly who will be coaching you.
