Charles McMillan is the Director of Realty Relations and Principal Broker for COLDWELL BANKER Residential Brokerage, Dallas/Fort Worth and a nationally recognized leader in the real estate industry. His experience includes having worked as a sales agent, manager, trainer, and broker/owner of his own firm.
Mr. McMillan has been approved by the Texas Real Estate Commission as an instructor in real estate C.O.R.E. (pre-licensing) and M.C.E. (mandatory continuing education) courses.
Additionally, he has been recognized by the National Association of REALTORS® as a Subject Matter Expert (SME) in the areas of agency, anti-trust, misrepresentation, fair housing and diversity.
Active in the REALTOR® organization at all levels for over 20 years Mr. McMillan is past President of the Greater Fort Worth Association of REALTORS® and in 1998 served as President of the Texas Association of REALTORS®. He served two terms as Region 10 Vice-President of the National Association of REALTORS® and has served several terms on the Executive Committee .In 2000 Mr. McMillan was voted REALTOR® OF THE YEAR by the 65,000 member Texas Association of REALTORS®.
· WHO’S WHO in Residential Real Estate – Tarrant Business Press - 1996
· REALTOR® SPIRIT AWARD – 1986 G.F.W.A.R.
· REALTOR® OF THE YEAR – 1992 G.F.W.A.R.
· REALTOR® OF THE YEAR-2000
· Congressional Outstanding Achievement Recognition – 1991, U.S. Representative Pete Geren
· OMEGA TAU
· Past Member,
· Past Chairman, Community Development Council, City of
· Past Chairman, Housing Subcommittee, City of
· Past Chairman,
· Past Director, United Way of
· Past Director, Fort Worth Chamber of Commerce
Charles can be reached at CharlesMcMillan@prodigy.net.
To answer, allow me to quote an imaginary consumer. “This purchase is about me and my family. Please listen to us. Please serve us and serve us well. Guide me logically through the process. I am not interested in your rituals or traditions.
If there is an act or process that serves no meaningful purpose, I would prefer not to participate”.
Continue to streamline and simplify their processes. They should only align themselves with vendors and providers who are themselves visionary.
Stay abreast of changes in technology and brokerage practices. Constantly evaluate what they are doing and change the things that are not producing the desired results.
At the risk of having my title of ‘Industry Visionary’ yanked, I do not see the REALTOR® Association and the MLS as ‘ensuring’ Broker profitability. If that were the case, when an individual brokerage firm failed, the Association and/or MLS would be to blame.
However, I do see both having very important roles as tools for the Broker by operating in the most efficient manner, making good use of economy of scale. Both should make use of the most forward thinking employees and staff as well as the most advanced technology.
By so doing I believe they play a mighty role in keeping the REALTOR® central to and essential to the transaction. The Broker then is in a better position to make use of his/her own business acumen and resources to ensure their individual profitability.
Staying involved on a local, state, and national level. Listening to my own associates and listening to associates across the country, sharing willingly and humbly of my own knowledge and wisdom, picking up a lot more from them.
If I had to pick from the many books that have influenced my thinking two that readily come to mind are; ‘Leading Change’ by John P. Kotter, and ‘Managing The Whirlwind’, by Michael H. Annison.
Stay informed, learn what you need to do, do it!
Charles can be reached at CharlesMcMillan@prodigy.net.
