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1. Honor their commitments. 2. Clearly define goals and expectations. 3. Quickly identify the real decision maker. 4. Pay their bills on time. 5. Do not allow you to fall prey to their internal politics. 6. Focus on value and outcomes. Not price and discounts. 7. Seek long-term relationships. 8. Desire advisors not vendors. 9. Enthusiastically provide referrals. 10. Consider you a contribution, not an intrusion to their success. 11. Tell you the truth and never attempt to deceive you. 12. Provide honest feedback. 13. Respect your time. 14. Do not make you jump through hoops, unless it serves a purpose. 15. Respect candor. 16. Return phone calls. 17. Value your expertise and opinion. 18. Do not string you along with false promises or expectations. Find and cherish great customers. And, be a great customer too! |
