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We Realtors® are
inclined to use lots of different loan officers and lots of different attorneys.
That, of course, is always an option, but is it the best use of your
time? Rookies and low
producing Realtors® probably have time to deal with lots of different people,
styles and personalities. They have time to check up on the process every step
of the way and play Russian
Roulette with their transactions. The mid to high
producers know that you get the best service from people who have a vested
interest in your success. They also
know that it is far simpler to deal with people you know and trust.
They know that you get preferential treatment
from people who get more of your business. They also know that they can
sell more if they are sure that the sales in process are being handled
correctly. (Think of your own
business. If you have a customer
who buys a house from you every year for investment, don't you handle him just a
bit differently from the "Looky-Lou"
who bopped into your open house?) How do you choose your
three or four loan officers and attorneys? Make a list of everyone you've
worked with in the last year or so. Beside
their name make columns labeled:
Hopefully three or four
of the loan officers and attorneys you've worked with will just float to the top
of this list. In which case, you will have your support team.
If not, ask for recommendations from people you respect who do the same
sort of business you do. Here's the final piece
of the puzzle. Call each one of the
finalists and say this to them: "I've decided to send the bulk of my
business to only three or four loan officers
(or attorneys). My thought is that together we can provide better service for
the customer. If you'd like to be
on my team and be one of the 3 or 4 I usually refer, I will require the
following from you: ...." And tell them what you
need to make you happy: A weekly
report, unvarnished honesty, their presence at closing.
Whatever it will take to make you more productive which will, in turn,
give them more business. Don't you deserve your own support team? |







