Well some agents don’t realize that quality pictures make their sellers happy, and also better engage prospective buyers! In today’s ever changing technology world, snagging the attention of a buyer in a noisy, overcrowded and confusing market place takes some simple but smart strategies …and taking great pictures to make both buyers and sellers happy is KEY!
So here are a couple of tips to help you go from “Pictures to Picasso” without breaking the bank!
TAKE BETTER PHOTOS: One of the easiest ways to engage prospects is to take better quality pictures of properties than your competitors provide… and that is easier than you think! Unfortunately, too many agents today just settle for “pictures” when today’s savvy consumer is looking to be enchanted by more realistic and higher quality pictures that invite them to want “more”.
SAVE TIME WITH EZ UPLOAD OPTIONS: Get help without paying for an assistant! Don’t settle for just any camera! Invest in a camera that not only takes great photos and can double as a “personal assistant”. Save yourself time and money by choosing a camera that incorporates an “easy one button” loading of your pictures or video to YouTube, Facebook and FLICKR….and can immediately email those photos to prospective buyers.
USE A WIDE ANGLE LENS: Produce better quality photos with a camera that has a wide angle lens to capture those tough to photograph large rooms, high ceilings and wide exterior vistas. Standard lens cameras won’t come near capturing the impressive views inside or out without that wide angle lens option.
SAVE ON BATTERIES: And finally…Choose a camera that doesn’t need a boatload of batteries so you can take a ton of pictures without running out of batteries or burning up your wallet. There are many camera options out there, but my favorite choice is the Kodak EasyShare M580. It has everything I need to take great photos. The “Easy Share” button option makes it simple (even for me!) to load photos and video to YouTube, FLICKR and Facebook and I don’t have to worry about battery life with the in-camera rechargeable battery.
So impress your sellers with the immediate uploading of photos and videos of their property to multiple popular social networking sites…Then dazzle them again by emailing those great photos directly to prospective buyers, and you are on your way to “out match” and “out perform” your competition!
By providing engaging photos, and a more impressive representation of properties coupled with immediate connection…you create great differentiation in your marketplace and a higher level of service to your buyers and sellers. Start taking better photos and…get a GREAT camera to do the work for you!
