Association Management 101 in Eastern Europe: Small Steps, Large Victories

Association Management Issues   Written by Christine M. Todd - Word Count: 779
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When I walked into the same modest classroom in Prague, I had an immediate flash back to my earlier visit in 1994. Just as then, I was conducting a three day seminar on the principles of association management to association executives from countries who once were know as the Soviet Union. 18 association executives, four of whom had been in my first class, sat ready and eager to take notes, ask questions and soak up any words of wisdom or advice, my colleague Belton Jennings, CAE, and I could throw at them.

The project of introducing the development of the real estate profession into Eastern and Central Europe was funded by a grant from USAID to the National Association of REALTORS. NAR then formed the Eastern European Real Property Foundation who accepted the grant, designed the work and implement dozens of programs. The cornerstone of the program was the development of national and regional associations, with full time executives, who would be trained in this new profession by the foundation.

Teaching the principles of association management to people who are unaware of our profession in the States in a challenge enough, by try doing with people who have never lived in a free market economy. The task became overwhelming at times. What these new association executives motivated against terrible odds, was their keen desire to be part of a economic revolution that had the potential of reforming the one of the most basic needs in life, a decent place where to live, a home. Achieving the dream of home ownership and serving as the champion of private property rights is the mission of the NAR. This lofty mission is just as powerful and motivating in Poland, as it is in America.

The seminar we taught included as the basis skills like, developing standards of practice, a strong government affairs program, a public relations campaign, recruiting and retaining members. The challenge was not the subject matter but transcending it into a world where the state government owned and controlled everything. It was easy for us to forget this as we explained the value of grass roots lobbying and the
need to reward volunteers, because it seems so basic and obvious to us.


But when a student would ask, "Who in your government do you go to get permission to send a press release to a local paper?", you get pulled back to reality real fast. 

There has been frustrations, failures and phenomenal success in the growth and development of a free economy in Eastern Europe over this past decade. There are times when I felt as discourage as my students when I saw the look of pain and frustration on the faces of Russians after the financial crisis of 1998. But I also remember the excitement and pride one executive from Bulgaria shared with my recent class.

The national association of real estate brokers in Bulgaria spent the past two years lobbying for the licensor of real estate professionals. They emphasized the need to protect the public with standards of conduct and continuing education.  The lobbying effort was so successful that not only did the licensee law pass but the regulation also included mandatory membership in the Bulgaria real estate association! The result has been a surged in membership and a desperate cry for access to more continuing education classes, not to mention credibility of the real estate profession.

When I get asked questions about the role of staff and volunteers or try to mediate disputes between regional and national associations, I'm reminded that the challenges of association management are universal.


The questions may be in different languages but the problems of finding non dues income, the lack of volunteers and rapid growth of technology into every profession, challenge us all.

I have found my work as volunteer and consultant with the Eastern European Real Property Foundation richly rewarding and gratifying. It reminds me of the valuable role associations play in the quality of life we live and the formidable task ahead, as we strive to reach around the globe and share our good fortune with others.


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Christine M. Todd, CAE, RCE has served as the Chief Executive Officer of the Northern Virginia Association of REALTORS® since 1989 and has been in association management since 1978. She holds both the RCE and CAE designations. For information about Christine’s Keynote Presentations, Strategic Planning Facilitation and consulting,



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Copyright© 2002, Christine M. Todd. All right reserved. For information contact FrogPond at email susie@FrogPond.com.