An Ounce Of Prevention

Crisis Management   Written by Jonathan Bernstein on 05/2002 - Word Count: 463
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The inadvertent or intentional disclosure of confidential information has, many times, been the match which lit the fire of crisis -- but what made the affected organization(s) vulnerable in the first place was lack of preparedness. A comprehensive vulnerability audit should always include a search for legal weaknesses.

For example, when trying to ensure you don't suffer the crisis of losing trade secrets to the competition, Quarles & Brady Litigation Partner Jeffrey Morris writes that, "...a company is likely to face an uphill battle in court in seeking trade secret protection for a document containing a detailed and sensitive sales history for all key customers if it develops, during the trial, that the company has no written confidentiality policy, has never even articulated any policy regarding confidentiality at all, has never labeled this particular document as confidential and, in fact, has allowed all employees, all the way down to the least highly compensated clerk, computer access to this document.

Not only will a court likely be skeptical about the company' s claim that it regards this information as 'confidential,' more importantly the court will almost certainly have to find that the company has not made 'reasonable efforts' to protect the confidentiality of that information. Such a finding, of course, would be fatal to company's efforts to avail itself of the protections provided in the Uniform Trade Secrets Act."

Given what we've learned of most organizations' confidentiality practices in past vulnerability audits, we suspect that insufficient attention was paid to these legal considerations.

You can find Jeff Morris' full article on this topic, keyed to Wisconsin Law, archived in PDF format at: www.piersystem.com/clients/bernstein/Trade_Secrets.pdf.

Please be sure to ask attorneys serving your state for an explanation of how this information applies to your organization, but we believe you will find that many of the same principles will  apply, at least within the United States.

This article features comments from Jeff Morris, attorney from Quarles & Brady, LLP, www.quarles.com, a national law firm that owns Bernstein Communications, Inc. Mr. Morris can be contacted by email, jxm@quarles.com, or through his Milwaukee office, 414.277.5000.


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Jonathan L. Bernstein, President/CEO of Bernstein Communications, Inc. His 20 years experience in the design and conduct of public relations and strategic communications programs, with particular expertise in what is commonly called "Crisis Management," but which Bernstein Communications breaks down into "Crisis Response," "Issues Management" and “Litigation Consulting”. His clients are from every industry including real estate giants such as the Lyle Anderson Companies, Del Webb Corporation and WCI Communities. For information about Jonathan’s presentations and consulting services,



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Copyright© 2002, Jonathan Bernstein. All right reserved. For information contact FrogPond at email susie@FrogPond.com.