Adapting To Relaters

Business Communication   Written by Tony Alessandra - Word Count: 222
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How should you treat Relaters? They want warm and fuzzy relationships.  You have to earn their trust before they will let you in. Support their feelings and show interest in every facet of their lives.

Take things slow; they are relationship-oriented, but slow-paced.  You should talk in terms of feelings, not facts, which is the opposite of your strategy for Thinkers.

Relaters don't want to ruffle feathers, so assure them that everyone around them will approve of their actions or decisions. Give them time to solicit the opinions of others. Never back a Relater into a corner. It is far more effective to apply warmth to get this chicken out of its egg than to crack the shell with a hammer.

With Relaters, in general, be non threatening and sincere.


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Dr. Tony Alessandra, CSP, CPAE has authored 13 books, recorded over 50 audio and video programs, and delivered over 2,000 keynote speeches since 1976.  Dr. Tony Alessandra is recognized by Meetings and Conventions Magazine as... "one of America's most electrifying speakers." For information about Tony’s keynote presentations,



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